Performance Marketing Strategist
Digital Silk Growing Brands Online
Mar 2024 - May 2025 (1 year 3 months)
- Conducted deep keyword research with Ahrefs & SEMrush to build data-driven content strategy and SEO copy that aligned with brand tone.
- Developed link-building and digital-PR outreach, earning high-authority backlinks that strengthened off-page SEO performance.
- Managed integrated PPC (Google Ads & Meta) campaigns, syncing insights from Google Search Console to maximise paid and organic synergy.
- Led iterative CRO and A/B testing on Shopify landing pages, pairing funnel analysis with continuous performance optimization.
- Mentored 2 junior SEO analysts, cutting on-page error rate
- Key achievement: Increased organic traffic by 15% within six months through targeted SEO and content optimization initiatives.