Nicole Dons Blaedel Marketing Specialist

Head of Content

Caro Cuore

Jul 2023 - Current (2 years 10 months)

I am in charge of the content strategy for social media and email marketing, developing the brand's storytelling, and leading the campaign concepts for the brand’s projects within the Marketing team. My main tasks include: -Planning, coordination, and creative direction of all content on digital channels: social media, email marketing, and digital advertising content. -Creative management and strategy of brand websites: planning, creativity, and coordination of the work team for the development of the web image and its constant updating in line with the e-commerce and sales team. -Influencer strategy to drive sales and enhance visibility. Achievements: -In the last six months traffic to website from Social Media increased 30% -For the

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Digital Marketing Specialist

GAMBLING ORANGUTANS

Jun 2022 - Aug 2022 (3 months)

Gambling Orangutans is an NFT collection created around the love for poker and digital art. My main responsabilities were: -Conceptualization and craft of the collection's story, collaborating closely with the owners and artists to develop an attractive and original narrative for entry into the rapidly growing NFT market. -Establish guidelines from the outset, focusing on a clear identity, story, and voice. -Creation of monthly of long-form content for the website, with the objective of fostering an emotional connections with the audience and encourage them to become members. -Twitter account management, engaging with other accounts, producing daily content, and ensuring a consistent tone and voice aligned with industry trends. -Conductin

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Content strategist & Copywriter

Lanzallamas

Apr 2022 - Jul 2023 (1 year 4 months)

During my time at Lanzallamas, I worked with different startups related to the tech industry in Argentina, collaborating closely with the account manager and the client to develop all content related to their Social Media channels and digital Ads campaigns. -Development of a content strategy for Social Media according to the client's need. -Production of audiovisual scripts for Social Media. -Production of scripts for digital ads. -Development of newsletters and articles for the brand's websites. -Working with the Design Team to create original content. -Calendar building. -Trend researching. -Weekly communication with the client and team to collectively understand the client's needs and agency resources Clients: Papumba, MODO, Pedidos

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Communication and Alliances Coordinator

CODE Cultura Digital

Mar 2021 - Jun 2021 (4 months)

I collaborated with CODE, an independent non-profit cultural organization dedicated to fostering experimentation at the intersection of art and new technologies. In 2021, I seized the opportunity to contribute to the team by spearheading a comprehensive marketing strategy for the annual festival. This involved promoting +CODE's programs and projects for a duration of four months, encompassing both the pre-festival and festival periods. My responsibilities included orchestrating a 360-degree digital campaign, covering the production of social media content and newsletters aligned with +CODE's audience development goals. Additionally, I played a pivotal role in shaping the organization's online presence through the development of the website'

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Marketing Manager

Fundacin Bunge y Born

Jun 2020 - Apr 2022 (1 year 11 months)

During my time at the Foundation, I gained a diverse range of experience in marketing and social media, where there were just two people in the area. My tasks included: -Development and implementation of a content strategy to drive engagement and increase visibility, managing the Foundation’s website and social media. -Production of web articles and SEO optimization on the website. -Production of all Social Media written content (copies and scripts of visual pieces). -Conceptualization and development of storytelling for different projects, including visual identity and core concepts. -Development of the Foundation’s newsletter in relation to the email strategy to increase advocacy and solidify the donor community. -Development and impleme

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Content Manager

GRUPO MUCHNIK

Apr 2019 - Jun 2020 (1 year 3 months)

-Conducting in-depth assessments of client needs and global product functionality to formulate content strategies that align with their audiences and objectives. -Crafting a diverse range of digital content, spanning blog posts, newsletters, social media scripts, case studies, and landing pages. -Implementing SEO optimization techniques for web content to enhance online visibility and reach. -Collaborating seamlessly with internal subject matter experts across various industries to garner content insights and expertise. -Working closely with the design team to produce visually compelling and engaging content. -Cultivating direct relationships with clients, fostering an environment of confidence, fluent communication, and high productivity.

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Assistant Content Manager

GRUPO MUCHNIK

Jan 2019 - Apr 2019 (4 months)

-Contribution to the creation of social media content, newsletters, audiovisual scripts, case studies, blog posts, and reports that align with the client's strategic objectives. -Monitoring and Analyzing content performance using social media tools, providing valuable insights for optimization. -Conduction of research based on client briefs to support the Content Manager in developing effective content strategies. -Generation of reports interpreting gathered data, identifying patterns, and offering solutions to address client challenges.

Social Media Manager

Bodegas Bianchi

Apr 2018 - Jan 2019 (10 months)

During my tenure at Bodegas Bianchi, I established and managed social media presence after identifying opportunity and volunteering to provide research and analysis. -Established proprietary approaches to social media management, mobile marketing and content marketing. -Provided a wide range of assistance and support to 6 producers with in-house advertising partners. Duties included: arranging video/photo shoots, managing talents and external vendors, and tracking all digital media projects -Frequently served as a reporter, conducting research and interviews and writing stories for distribution to clients and agents. -Secured local distribution deal for online and retail sales, negotiating all aspects of contract that improved profitabil

Nicole Dons Blaedel

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