Nicole Bulawan

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Digital Manager

Publicis | Starcom

May 2025 - Aug 2025 (4 months)

• Led end-to-end media planning, buying, and campaign management for FrieslandCampina, ensuring timely billing, data accuracy, and strategic planning framework. • Built strong client, creative, and media supplier relationships while developing innovative, results-driven digital buying strategies and delivering clear reporting and presentations. Additionally, I utilized my skills in payment processing to manage billing across various digital social platforms, ensuring financial accuracy and efficiency in campaign execution. • Processed admin and billing for the different digital social platforms to ensure that all invoices are paid on time to prevent suspension.

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Digital Marketing Manager

Toki|

May 2024 - Dec 2024 (8 months)

• Led the strategy and execution of digital marketing initiatives across social media, CRM, and email marketing to drive growth, enhance efficiency, and improve customer retention. • Achieved a 4x increase in CPAS campaign revenue within two months, demonstrating expertise in performance-driven marketing and ROI optimization. Additionally, managed payment processing for various social platforms to ensure seamless billing operations, preventing account suspensions and maintaining uninterrupted marketing activities.

Planning Manager

Channel Factory

Jan 2023 - May 2025 (2 years 5 months)

• Analyze key campaign metrics and performance data to generate actionable insights and optimize marketing effectiveness on META, Youtube, and TikTok • Designed and streamlined internal workflows, including campaign trackers and performance reporting systems, improving operational efficiency • Spearhead training programs for executives, fostering professional development and skill enhancement • Serve as the primary lead for Australian accounts. • Brands: Apple, LEGO, Versace, Marina Bay Sand, Ziploc, Duck, Drano, Raid, The Bottle-O, Sydney Water, Blackmores, Dymadon, Hort Innovation, Blackmores, BMW, MINI Cooper, Cancer Council, Newcastle Airport, Lendlease, Cointreau

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Generative Artist & Assistant

PuzzleX & Xpanse

Jan 2023 - Jan 2024 (1 year 1 month)

• Created high-quality, AI-generated visual assets using tools such as Midjourney and DALL·E. • Handled email coordination, calendar management, and meeting scheduling to support team operations and ensure timely communication

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Digital Manager

GroupM | OpenMind

Nov 2019 - Jan 2023 (3 years 3 months)

• Managed and executed diverse digital campaigns, including Reach and Frequency (RNF), Conversion, Lead Ads, and Collaborative Ads, across Facebook and YouTube platforms. • Trained and supervised junior digital executives (Ad Ops), ensuring seamless campaign operations and professional growth. • Processed billing for various social platforms to prevent account suspension, which contributed to uninterrupted campaign execution and enhanced operational efficiency. • Brands: Milo, Nescafe Gold, Bear Brand, Cerelac, Gerber, Nestle Professional, NANKID, Boost, KitKat.

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Media Trainee

GroupM | INCA

May 2019 - Nov 2019 (7 months)

• Collaborated with media planning specialist to build effective campaign proposals and strategies. • Led client's and partners' discussions from pre-production to post-production • Analyzed campaign performance and developed insightful data that identified client or brand needs for business growth.

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Social Media Associate

CashCashPinoy

Apr 2015 - May 2015 (2 months)

• Collaborated with media planning specialist to build effective campaign proposals and strategies. • Led client's and partners' discussions from pre-production to post-production • Analyzed campaign performance and developed insightful data that identified client or brand needs for business growth

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