Nicolás Moreno

Product Designer / Architect

MPS Group

Sep 2025 - Current (1 year 2 months)

F

FREELANCE UX/UI SENIOR DESIGNER

Jul 2024 - Current (2 years 4 months)

• Leading high-level UX/UI consulting for diverse clients, optimizing their digital
products to enhance usability and engagement.
• Conducting user research and usability testing to refine customer experiences
and streamline digital touchpoints.
• Collaborating with multidisciplinary teams anf clients to implement innovative
design solutions that align with business goals.

UX SR. DESIGNER - (SENIOR CONSULTANT)

Stefanini Latam

May 2023 - Jul 2024 (1 year 3 months)

• Led end-to-end UX/UI strategies for MillerKnoll (USA), enhancing digital expe riences for e-commerce and business platforms. • Consolidate the design of the GIC Platform product, throughout the low and high fidelity prototyping phase under the proposed and improved design system • Spearheaded the development of data-driven user flows and interactive prototypes, improving user retention by 25%. • Conducted qualitative and quantitative research, ensuring designs aligned with user needs and business objectives. • Collaborated with developers and stakeholders in Agile Scrum teams to optimize design execution.

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UX/UI DESIGNER

KIN AND CARTA S.A

Dec 2021 - Aug 2022 (9 months)

• Designed scalable UX processes for Gordon Food Service (Canada/USA), enhancing usability across their digital ecosystem. • Developed responsive design components that improved site navigation and user engagement. • Implemented customer journey mapping and heuristic analysis to optimize key workflows. • Provide unique blends on UI new enhancements that may improve user interaction across different flows, applying principles of Mobile first.

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UX ANALYST - (DIGITAL RETAIL)

SODIMAC COLOMBIA S.A.

Jun 2019 - Dec 2021 (2 years 7 months)

• Developed marketing and communication strategies tailored to digital retail users, enhancing the effectiveness of e-commerce campaigns. • Conducted customer behavior analysis and UX research to optimize digital sales funnels, leading to a 15% increase in conversion rates. • Designed and optimized product landing pages and digital content for omnichan nel experiences, ensuring seamless interactions between online and offline retail environments. • Implemented data-driven design updates that improved navigation flow and reduced bounce rates by 12%.

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UI DESIGNER

NEXT-U LATAM INC

Sep 2018 - Apr 2019 (8 months)

• Conceptualized and executed e-learning UX/UI strategies, optimizing course interfaces for improved navigation and usability. • Designed motion graphics and interactive components to enrich the learning experience, resulting in a 25% increase in student interaction with course materials. • Conducted user testing sessions and usability research to identify pain points in the learning platform, implementing design enhancements based on data-driven insights. • Worked in cross-functional teams alongside developers, educators, and marketing teams to create a user-centered e-learning environment.

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UX/UI DESIGNER

VANSA S.A

Jun 2017 - Sep 2018 (1 year 4 months)

• Led the design and development of interactive learning content for the company's e-learning platform, ensuring a seamless and engaging user experience. • Designed UI/UX layouts for web and mobile applications, improving accessibility and usability for a broad audience. • Developed visual branding elements for online educational courses, aligning the design with modern UX principles and industry best practices. • Collaborated closely with developers and instructional designers to create dynamic and visually compelling digital courses. • Implemented A/B testing strategies to analyze user engagement, leading to UI refinements that increased student retention rates by 18%.

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VISUAL DESIGNER

EXPRETIA STUDIO

Jun 2016 - Jan 2017 (8 months)

Conceptualize ideas to create content in different projects disseminated in RRSS, positioning products, promotion and brand management, through advertising, interactive and audiovisual resources.

A

BUSINESS ADVERTISING AND MARKETING ASSISTANT

ACIERTO INMOBILIARIO S.A.S

Jun 2015 - Jun 2016 (1 year 1 month)

Investigation of Trends in the real estate field to promote dissemination campaigns in RRSS and Development of digital content for internal and exter nal advertising of the company, managing production and design of the same.

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Nicolás Moreno

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