Nicolás Giancarli Senior Product Designer

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Senior Product Designer

UPshow

Apr 2023 - Current (3 years 5 months)

American Series B startup that develops its own application that connects businesses with individuals looking to earn extra money by working different shifts whenever and wherever they want. Responsibilities: * Lead the design effort and define the overall visual direction and style guide for a brand-new Design System for both mobile and desktop applications. * Collaborate with the PM, PO, and CTO to understand and prioritize user needs, business goals, and design requirements. * Review proposals from other designers to ensure alignment with the visual direction and business goals. * Create wireframes, prototypes, and high-fidelity mockups to communicate design concepts effectively to stakeholders. * Worked on improving design processes an

Senior Product Designer (Contract)

MasterClass

Aug 2021 - Aug 2022 (1 year 1 month)

MasterClass is a data-driven streaming platform that implements tons of A/B testings in order to measure performance and conversion. I was responsible for iterating the pre-purchase experience and helping users to make the decision as fast and easily as possible. Worked alongside Product Managers at the Growth Team on a desktop site. Some of my responsabilities: * Uncover insights (through data, research, and empathy) about our best-fit members to understand how we can best speak to users needs. * Design delightful, high-converting experiences on web and mobile. * Support and participate in high-tempo experimentation (e.g. A/B testing, concept testing) to rapidly learn what will have the greatest impact. * Collaborate with our marketing t

UX Consultant

Kin + Carta

Feb 2021 - Aug 2021 (7 months)

Client: PepsiCo Discovery phase of a B2E product: a mobile app for sales reps to track potential clients, using a real-time map that works with Machine Learning so they can prioritize the route based on location. For this phase (since it was phase zero) we built the MVP and projected its growth along with a business strategist, a tech lean, and a data scientist. I was the project's main designer and worked with a UXR to understand users' needs and pain points. We focused on user interviews and contextual inquiries. It was more about dogfooding, concept testing, and usability testing.

Senior UX-UI Designer Analyst

Kin + Carta

Mar 2019 - Feb 2021 (2 years)

Client: Corteva Agriscience Conceptualization, wireframing, and hi-fidelity comps with several iterations.  Final product: a B2E digital product that helps agronomists and farmers to maximize production (and revenue). I worked alongside researchers to run user interviews, collect insights and work on different proposals. And usability testing prior to and after the release. I had to drive and influence design decisions on a project with the team and stakeholders. The team consisted of 1 PO, 2 UXD, 1 PA, 1 Strategist, 8 Devs, and an architect.

CX-UX Designer

Wunderman Buenos Aires

Jun 2018 - Feb 2019 (9 months)

Client: Movistar Service Redesign project that consisted in iterating five different experiences (subscription, unsubscription, upgrade, downgrade, and plan migration) in all digital and physical channels. First, we shadowed all five types of users in order to create user journeys and user personas. I facilitated Ideation Sessions for each of the experiences, with the main leaders of the areas that we needed to improve, to think together about improvement opportunities for each pain point. Not only did we make the experiences much friendlier and with much less pain, but we also communicated the change through an advertising campaign on social networks, outdoors, and tv.

Digital Art Director

Wunderman Buenos Aires

Feb 2016 - May 2018 (2 years 4 months)

Digital Art Direction, creativity, web design, edition, and animation for Microsoft Latin America. Creation of 360º campaigns for 14 countries of the region.

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Graphic Design Assistant Professor

UAI - Universidad Abierta Interamericana

Aug 2014 - Jul 2018 (4 years)

Assistant teacher for the subject "Workshop of Visual Communication Design" II and III, corresponding to the second year of the career. Assistance in student correction processes, from sketching to final project.

Art Director

Supernova Films

Sep 2013 - Feb 2016 (2 years 6 months)

Design, creativity and 2D animation for TV spots. Art direction along with the creative team. In charge of sending and distributing materials according to media plan.

Media Planning Assistant

Havas Media Group

Nov 2012 - Aug 2013 (10 months)

Offline Media Planning Assistant and Competition Analysis in Arena Media Communications. Clients: Censocud, Santander Río, Citroën, Peugeot, Natura and Red Bull. Online Media Planning Assistant. Implementation and reporting tasks for BGH, Citroën and SabMiller (Isenbeck, Warsteiner and Miller).

Nicolás Giancarli

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