NICOLAS FERNANDEZ Head of Content Operations

Head Of Content Operations/Content Strategist

Marketers in Demand

Jun 2025 - Current (1 year 3 months)

Led content strategy and execution across client accounts, creating and optimizing content for growth while improving workflows and internal processes. • Wrote SEO and AEO articles, landing pages, emails, ads, and other growth content • Developed SEO, AEO, and YouTube content strategies based on keyword research, search intent, and AI visibility • Built AI assisted workflows to support content production and consistency • Improved internal processes and team collaboration to scale execution

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Account & Content Manager

Growth X

Feb 2025 - Jun 2025 (5 months)

Created content and content strategies for B2B SaaS accounts, mainly focused on SEO and AEO, while supporting execution through process improvements. • Wrote SEO and AEO focused content, mainly blog articles • Developed content strategies for SaaS, fintech, and cybersecurity • Research: user search intent, keywords, and insights to improve messaging • Supported workflow improvements for faster content execution • Helped align content with growth and visibility goals • Managed external contractors, specifically overseeing an editor to ensure content quality and maintain consistent production timelines.

Content Strategist Sr

Aprende Institute

May 2022 - Feb 2025 (2 years 10 months)

• Copywriting for landing pages, ads, email campaigns, and social media to drive conversions. • A/B testing across SEO and paid channels, analyzing data to optimize engagement and performance. • Develop SEO content strategies, including keyword research, blog creation, and page optimizations. • Create AI-driven content workflows and custom bots for specific use cases to optimize workflows. • Collaborative work with UX to design brand narratives and user journeys, conduct benchmarking, and support research to improve content strategies. • Managed and collaborated with external contractors and freelancers, overseeing their project contributions to ensure alignment with brand standards and timely delivery of high-quality content.

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Ux Writer

DIRECTV LATAM

Aug 2020 - May 2022 (1 year 10 months)

Collaborate with UX analysts to refine interface wording, optimize push notifications, and organize content via SharePoint.

Content Marketing Specialist

freelance

Nov 2017 - Aug 2022 (4 years 10 months)

Content strategy and execution in WordPress: • Top-funnel strategy: blog post writing and keyword research. • Copywriting for landing pages, organic and paid pages.

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Customer Care

DIRECTV LATAM

Nov 2010 - Aug 2020 (9 years 10 months)

NICOLAS FERNANDEZ

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