Nicolás Adarraga Mesa Luxury Brand Manager | Marketing | Public Relations |

Customer Success Manager (Latinoamerica)

Dailymotion

Feb 2026 - Current (9 months)

Customer Success Manager (EMEA)

Dailymotion

Nov 2023 - Feb 2026 (2 years 4 months)

- Respond to client requests for proposals and enquiries by working closely with sales managers, AdOps and Marketing teams.
- Identify key account opportunities and develop sound advertising recommendations to meet clients' needs and objectives.
- Expand and develop customer relationships (retention, growth, renewal and satisfaction).
- Conduct in-depth analysis of campaign performance and develop actionable insights/recommendations for future campaigns in the form of reports.
- Collaborate with the AdOps team to ensure delivery.
- Collaborate with the sales marketing team to create robust and effective media and information solutions.

Markets:
Spain, UK, Italy, UAE, Kenya.

Clients:
P

Associate Social - L'Oréal, Reynolds, Hefty & DirecTV

Omnicom Media Group

May 2022 - Nov 2023 (1 year 7 months)

- Assist in the planning, forecasting, execution, optimization and measurement of advertising campaigns on social networks such as Facebook, Instagram, Snapchat, Tiktok and Pinterest in the US consumer market.
- Work hand in hand with multidisciplinary teams (creative agency, strategy, client, suppliers) to achieve the objectives of the digital campaign.
- Following and optimizing performance cross-funnel (CPM, CPC, CPL, ROAS)
Achievements:
- I participated in the planning, distribution of resources and execution of campaigns with monthly budgets of up to $3MM USD.

Digital Key Account Manager

Le Collezioni

Apr 2021 - Apr 2022 (1 year 1 month)

Luxury fashion multi-brand - Salvatore Ferragamo, Zegna, Kenzo, Valentino, Iceberg, Tod's, etc.

- Lead high-impact digital projects in e-commerce, social networks and CRM.
- Design and execute digital marketing strategies.
- Manage and ensure the sales budget through digital channels.
- Manage investment in advertising and digital strategies.

Achievements:
- I managed to meet the goal of digital sales by 80% and increased the performance of e-commerce by 70%.
- Increase sales of the digital channel by 118% per month compared to the previous year.
- Manage a digital campaign budget of up to USD $7,000 with a return or ROAS of 7.
- Participate in the launch of a new brand with inbound

Marketing & Advertising Assitant - Colombia

Maserati

Jul 2020 - Jan 2021 (7 months)

- Support regional marketing projects in order to generate strategic alliances.
- Plan and execute brand visibility and penetration strategies.
- Create and execute digital marketing strategies to achieve leads.
- Respond for the management of press and press releases with international standards.
- Ensure the development and compliance of the different events and sponsorships.
- Provide attention, service and follow-up to customers.
- Generate marketing performance reports for the headquarters in LATAM.

Achievements:
- I managed to close the negotiation that left the sponsorship of La Carrera Rosa, where the Maserati GranTurismo was the official car, achieving exposure of the digital brand to m

Freelance

Adárraga Consultancy

Jan 2020 - Jul 2020 (7 months)

- Design and execute brand creation and positioning processes for external clients according to their guidelines.
- Create web design and e-commerce along with paid traffic strategies.
- Carry out engagement studies on Instagram and audience segmentation.
- Design and execute content grids.

Customers:
- Bruna & Fausta [Leather Goods - Colombia]
- Nicolás Piñeros [Fine Dining - Colombia]
- Mono & Morena [Beauty - Colombia]
- Nuda [Food Delivery - Colombia]

Data Science Assistant

Neurosketch

Jan 2019 - Jul 2019 (7 months)

- Create and clean databases for studies in neuromarketing and consumer behavior for major national and international brands in the food industry, soft drinks, insurance companies, media.
- Assist the data scientist in writing basic code in R and Python.

Achievements:

- I multisensorily analyzed more than 200 packages to build a database that feeds a gondola performance prediction algorithm.
- Participate in data cleaning and basic code writing for the construction of an emotion prediction algorithm.

Marketing & PR Coordinator

Hult Prize Foundation

Aug 2018 - Nov 2018 (4 months)

Participate in the management of guidelines for the achievement of participants.
- Design and execute content grids for Instagram.
- Create and execute activations and public relations plans.

Marketing KPIs Class Monitor

Universidad de la Sabana

Jan 2018 - Nov 2018 (11 months)

- Correct and qualify student deliverables.
- Provide support to students with related topics of the subject

Neuromarketing Lab Assistant

Universidad de la Sabana

Feb 2017 - May 2017 (4 months)

- Give informative talks to students.
- Conduct experiments and participate in research.
- Maintain eyetracking equipment and watches for heart rate measurement.

Nicolás Adarraga Mesa

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Nicolás Adarraga Mesa

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