Nicolas Espana Digital Marketing Specialist

Media Supervisor

Cardinal Digital Marketing

Mar 2025 - Current (1 year 2 months)

Responsible for leading end-to-end paid media strategy and execution across multiple accounts, ensuring pacing, KPI achievement, and continuous performance improvement. My role includes campaign ideation, testing, and optimization, while collaborating closely with Account Managers to align client goals, expand billing opportunities, and enhance channel support. I also focus on testing new platforms, refining full-funnel strategies, and leveraging tools for efficient project execution.

Team Lead, Paid Search and Social

Tambourine: technology and creativity for hotels and resorts

Nov 2022 - Mar 2025 (2 years 5 months)

Senior Paid Performance Specialist

Tambourine

Feb 2021 - Oct 2022 (1 year 9 months)

Plan the strategy and execution for Google and Bing campaigns, day to day management of the paid search performance, working cross functional to properly manage requests, deadlines and company's projects. TAMBOURINE – Marketing For Hotels, Resorts, and Destinations Senior Paid Performance Specialist (2021-02 - Currently) Responsible of implementing, optimizing and monitoring campaigns for the clients of the company on different platforms such as Google Ads, Bing Ads, Facebook, TripAdvisor, Expedia, DerbySoft among others. In charge of recommending budgets and digital strategies for hotels in the United States and Latam.

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Digital Marketing Analyst

PRODIGIOUS / Spark Foundry

May 2019 - Feb 2021 (1 year 10 months)

Responsible of the trafficking process in Google Campaign Manager, campaigns implementation, reporting and monitoring performance, and assist client's media planner's requests. Worked as part of the Marriott North America team and supported Starbucks US account.

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Senior Marketing Assistant

STRATEGIC PROPERTIES LLC

Nov 2016 - May 2019 (2 years 7 months)

Marketing support and development of digital strategies, creation and design of content for social media, digital advertisement and SEM, sales support with databases and CRM, management of web pages and landing pages.

Nicolas Espana

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