Nico B. Villaceran Rockstar Lead Generator | Cold Email & LinkedIn Outreach

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Lead Generation Specialist

Ad Sales As Service

Nov 2024 - Current (1 year 8 months)

Led sponsorship and advertising lead generation for media companies across diverse verticals using tools like Clay, Lemlist, Apollo.io, Apify, Smartlead, Who Sponsors Stuff & Sponsorable. Streamlined prospecting by integrating AI via Clay, improving targeting speed and accuracy. Designed and executed personalized email and LinkedIn outreach, significantly boosting engagement for sponsorship revenue. Utilized advanced filters to pinpoint ideal media platforms and decision- makers aligned with client goals. Maintained rigorous data hygiene—clean naming conventions, regularly updated, export-ready lists. Delivered complete prospect databases that drove higher response rates and measurable sponsorship revenue growth for publishers.

Lead Generation & Sales Researcher

Magic Media

Feb 2023 - Current (3 years 5 months)

LEAD GENERATION • Extensive Lead (ICP) & Market Research • Building a list of new & old contacts (ICP) from any sources. • Automated & Manual Outreach Campaigns • Setting up an appointment with BDM or any Sales Rep. • Email & Social Media Campaign Sequence. • Daily connecting & monitoring a specific target company. Usage of HubSpot for: Lead Data Management, Automated Sales Campaigns, Sales Pipeline Management (Lead-related), CRM and Workflow Automation (Lead-related), and Reporting and Analytics (Lead-related).

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LEAD GENERATION SPECIALIST

Brainbox Advisory (RECRUITMENT OFFSHOREHR ADVISORY)

Aug 2021 - Jan 2023 (1 year 6 months)

• Collecting or listing building of Leads from monthly industry target companies that include: Civil Engineering, Architecture, Finance Brokerage, Insurance, Real Estate, Information Technology, Retail, Healthcare, Hospitality, Automotive, and many more. • Collecting leads from Job Postings, referrals, Social Media, and the company website. • Outreach to potential clients through email, social media, and cold calling. Database/CRM data entry, sales automation, integration, and keeping all information up to date and valid. Monthly potential client list building per industry. Supporting the recruitment regarding talent sourcing. Usage of HubSpot for: Lead Data Management, Automated Sales Campaigns, Sales Pipeline Management (Lead-related)

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LEAD GENERATION & RESEARCH SPECIALIST

Cynet Virtual Advantage (BPO)

Mar 2016 - Jul 2021 (5 years 5 months)

DAILY TASKS: • Extensive Research regarding the Identical Customer Profile (ICP). This involves the lead's demographic and psychographic research, Social Media Activities, events, and groups that they are into. ◦ Creating and validating a list of all ICP's contact information. ◦ Lead Outreach that involves manual communication appointment setting through EMAIL and COLD CALLING. ◦ Database/CRM data entry, & and keeping all information to date & and valid. Experience using HubSpot for lead data management, automated sales campaigns, sales pipeline management, CRM and workflow automation, and reporting and analytics.

Nico B. Villaceran

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