Nick Rawitsch

UX Design Strategist

Elevancehealth

Jan 2021 - Jan 2024 (3 years 1 month)

• Strategist, researcher, and designer in the office of the CXO. • Generative research to redesign and validate a new Welcome experience. • Secured $50 million OTIC funding for customer experience re-design. • Evaluative research for mobile app and at-home care teams. • Contextual inquiry and site visits to client sites.

Senior UX Designer & Researcher

BECU

Jan 2019 - Jan 2021 (2 years 1 month)

• Generative researcher for one of the Nation's largest credit unions. • Redesign new member account application process, tripling conversion rate. • Redesign employee-facing fraud detection features – thwarting bad guys with APIs. • Redesign BECU Search interaction, avoiding a $5000 monthly subscription renewal. • Evaluative research for GV Design Sprint outputs. • Advocate to senior level executives for customer-centric metrics and design strategy. • Illustrate customer journey maps, ploting experiences from delight to frustration.

Mobile App and Experiences Strategy Consultant

Rei

Jan 2018 - Jan 2019 (1 year 1 month)

• Design integrated content-commerce user flow to motivate return visits to the app, creating a one-step purchase interaction that transforms outdoor enthusiast content engagement into adventure supply sales. • Uncover a billion-plus dollar opportunity to create outdoor-active, brand-aligned, adventure service nodes in relation to the 49 mm American families visiting National Parks this year. • Advise Adventure Travel biz to compete with family adventure service providers instead of guided tours; to lower the barrier of price and travel preference; and focus product development efforts on universal pain points, rather than existing customer preferences. • Facilitate design-thinking workshops to inspire executive stakeholders to generate

Senior UX Researcher

Microsoft

Jan 2017 - Jan 2019 (2 years 1 month)

• Create Qualtrics surveys to identify Microsoft users for usability research. • Deploy browser-fingerprinting capabilities, to reduce the number of steps to qualify prospectsfor usability research from 20-30 to a single, all knowing click. • Establish a consistent channel of leads, who when sourced from Windows 10 or Bing browsers, results in a $100 per click reward paid by UXC. • Inspire junior researchers and product leads to question their assumptions. • Lead research and mentor three UX Researchers, to create a digital assistant for IT. • Collaborate remotely on human-centered design deliverables including journey maps. • Rapidly transform business strategies into physical and digital prototypes.

Senior Research Analyst

UC Berkeley

Jan 2015 - Jan 2017 (2 years 1 month)

• Use Salesforce Journey Builder to design interest recognition systems into client CRM – creating the capability to output personalized solicitations based on prospect's content engagement using salesforce reports.

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Assistant Director, Research

CHLA-EP

Jan 2014 - Jan 2015 (1 year 1 month)

• Develop mobile fundraising app to collect/screen philanthropic data. • Trade my vision as a Director on an Apple Music promo spot for high fidelity design work and animations, made possible by my incredible collaborator, Rob Cornell. • Offered funding by CFO.

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Studio Assistant

Derek Boshier

Jan 2010 - Jan 2013 (3 years 1 month)

• Supported the art studio of an acclaimed British visual artist, made famous through his collaborations with Bowie, Hockney, and the Clash.

IoT Commercialization Product Manager@

Fluke Corporation

• Create two products projected to create profits of $20 million over the next three years. • Site visits, card sorting exercises, and one-on-one interviews at client sites. • Advocate for the value of UX research across a highly engineering focused business. • Create MTurk inspired web experiments to prove out opportunity-demand. • Lead developers to transform experiments into functional web experiences. • Test experiences everywhere from fishing boats and factory floors, to the C-Suite. • Conduct content audits, heuristic evaluations, usability tests, and focus groups, to validate use cases with enterprise customers including: Google, AECOM, and Anheuser Busch.

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UX Apprentice

The Gety

• Discover UX as a profession while studying families for the development of an iPad museum exploration app for children.

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Ghost Writer

The Autry

• Develop National Endowment for the Arts Award-winning proposal to redesign museum galleries using eye-tracking data, supported by ethnographic research. • Built institutional partnerships to secure resources for free including: eye-tracking glasses from Geffen School of Medicine, and participants from the Semel Institute.

UX Researcher

Amazon

• Conduct full-cycle human-centered design sprint in collaboration with machine learning and AI developers, the creator of Google Glass, and several other top secret Amazonians. • Develop strategy to monetize daily medical device interactions, drilling down from digitally recorded interviews, to insights, to product requirements for engineers. • Applauded for breaking Amazon's rules against using PowerPoint to tell a compelling visual story, as a competitor on one of seven Grand Challenges teams.

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