Ney Neto

Ney Neto

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São Paulo, Brazil
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Résumé

Jobs verified_user 0% verified
  • W
    Expansion & Operations Lead
    Worldcoin – Tools for Humanity
    Jan 2024 - Jan 2025 (1 year 1 month)
    Supported the rollout of Worldcoin in Brazil, contributing to mass user adoption and helping onboard over 650,000 verified users. Coordinated training, hiring and operational support for field teams during a critical expansion phase. Contributed operational and deployment processes adopted across multiple regions. Continued supporting the initiative until the project was officially prohibited from operating in Brazil.
  • B
    Market Expansion & Innovation Director
    Brazil LATAM
    Jan 2020 - Current (6 years 10 months)
    Work across emerging tech companies driving adoption, partnerships and regional growth strategies.
  • MCI group
    Senior Director & Country Expansion Lead
    MCI group
    Jan 2009 - Jan 2022 (13 years 1 month)
    Led MCI's international expansion into Brazil, building the local operation from the ground up and turning it into one of the country's top experiential marketing agencies. Managed global clients, strategic partnerships and large cross-functional teams. Oversaw high-impact technology and innovation events for multinational brands, such as Gartner Inc., AWS, Microsoft, among others. Oversaw Campus Party, one of LATAM's largest tech festivals, driving blockchain activations, innovation challenges and high-impact hackathons, while contributing to the digital communication department and liaising with universities and brands such as UNICEF, MIT and others.
Education verified_user 0% verified
  • Brazil
    Bachelor's Degree in Communications
    Brazil
    Jan 2001 - Nov 2005 (4 years 11 months)
    Online education: Harward Manage Mentor. Non-business related education: Music production at Berklee College of Music, in Boston
Projects (professional or personal) verified_user 0% verified
  • U
    UNICEF Innovation
    Jul 2023 - Current (3 years 4 months)
    Worked across multiple UNICEF Innovation initiatives, supporting the adoption of emerging technologies to address social challenges in vulnerable communities. Led and co-developed projects such as:Youth Challenge Blockchain: introducing blockchain learning and experimentation to youth-led community initiatives.Helipa Games: designed and executed a gamified learning and digital inclusion program in the Heliopolis community, impacting local youth through creativity and technology.UNICEF Fundraising & Digital Engagement: contributed to strategies using creative tech and experiential formats to support fundraising and awareness programs
Publications verified_user 0% verified
  • T
    Technology for Events: How Blockchain Is Transforming Communities
    Sep 2022 - Current (4 years 2 months)