I am a growth-driven digital marketer with 12 years of experience building acquisition, conversion, and revenue growth across SEO, paid media, and experimentation-led optimization for B2B SaaS companies. My strength lies in hands-on execution combined with a strong data mindset, allowing me to build, scale, and optimize growth programs that deliver measurable impact.
Over the years, I have led SEO and paid acquisition initiatives, scaled Google Ads efficiently, improved conversion rates through user behavior analysis and A/B testing, and driven consistent organic and paid growth across global markets. I am comfortable owning growth end to end, from strategy and execution to measurement, learning, and iteration.
In my most recent role, I worked closely with growth and lifecycle teams in a marketing data analyst capacity, focusing on enabling better, faster growth decisions. I analyzed marketing, CRM, and revenue data, built performance dashboards, and supported funnel analysis and experimentation. This experience sharpened my ability to identify true growth levers, prioritize effectively, and optimize without slowing execution.
This combination of execution depth and analytics experience allows me to approach growth challenges holistically. I am comfortable getting into campaigns, diagnosing performance issues, uncovering opportunities, and using data to guide smarter optimization decisions.
