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Nelson Coronado
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Marketing & Communications | Product Innovation | Brand Strategy | MIB (Master in Internet Business)
Mexico City, Mexico
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Marketing ConsultantMastercardJun 2020 - Current (5 years 1 month)- Mastercard Advisors | Data & services Role Objective: Provide end-to-end solutions for clients, utilizing data-driven technologies and direct response marketing tactics. - Services include payments-focused consulting, loyalty, promotion, communications, innovation and test & learn experimentation. Responsibilities: - Design and execution of end-to-end B2B/B2C/B2B2C projects focussed on innovation and digital transformation • Manage the creative development process, providing both strategic & tactical direction for both digital and offline marketing collateral - development, while ensuring timeliness, quality and budget control. Utilize post-campaign analyses for future optimizations. Common channels include - (but are not limited to): e- Freelance | Marketing & Branding consultantAnterJan 2020 - Jun 2020 (6 months)- Alotropia is a marketing research agency based in Mexico City. Activities: - Design of an organizational culture plan: To guide the brand to a better internal structure - - Operations manuals: In order to keep the right talent doing the right activities according with job-descriptions and roles-goals - Branding: To impulse the brand in the market and generate recognition
- ABrand Marketing Coordinator (Gucci, Fendi and Claude Bernard)Attila MéxicoOct 2018 - Oct 2019 (1 year 1 month)- Attila Distribution is: An official Distributor of top brands like Hublot, Zenith, Gucci, Fendi Timepieces, Bomberg, RJ, Claude Bernad, MB&F, Greubel Forsey, Bovet, L'epee, and Richard Orlinski in México. - Assigned accounts: Liverpool, El Palacio de Hierro, Berger Joyeros, Emwa, Zazueta & Quintero, and Ultra Jewels. Activities: - Development and implementation of annual marketing plans for Gucci, Fendi and Claude Bernard. - - Planning and execution of off-line marketing / trade marketing activities like events, launch of new products, public relations, product photo-shoots, activations and promotions in POS, - development of outdoor campaigns (billboards, shopping mall campaigns, and stores take overs) for all the brands, and design of
- CMarketing ManagerCellairis MXJun 2018 - Nov 2018 (6 months)- Cellairis is a fast growing company with headquarters in the United States, which manufactures and distributes accessories for smartphones and tablets. Today, the company has an important presence in Mexico with more than 90 stores around the country - Activities: - Creation of trade marketing strategies: To boost the brand presence in the market - Design and execution of a marketing plan: Including seasonal promotions and special digital and traditional campaigns - - Creative content management for social media and web: Copywriting and storytelling - Standardization of layout guidelines and merchandising for POS: Visual merchandising and retail planning - - Budget management: Relationship with vendors. Day by day billing control (invo
- STrade Marketing SpecialistSafiloMar 2017 - Mar 2018 (1 year 1 month)- Sàfilo leads the Luxury Eyewear global market, and is the 2nd largest sunglasess and vista frames designer, manufacturer and seller company, with offices all around the world. - In this dynamic position, every effort is intended to impulse the growth, positioning and presence in Mexico of international top eyewear brands like: Polaroid, Carrera, Givenchy, Sàfilo, Oxydo, Smith, Dior, - Fendi, Tommy Hilfiger, Jimmy Choo, Marc Jacobs, Hugo Boss, Max Mara and more. Among the main duties of this position, the following tasks can be mentioned: Activities: - - Execute all the marketing plans designed by every brand, considering budget control - - Satisfy the needs of important off and on-line selling points like: Palacio del Hierro, Saks Fifth A
- UProfessor of Branding and Digital MarketingUniversidad Rafael Belloso Chacín (URBE)Oct 2014 - Jul 2016 (1 year 10 months)- Well-known private university located in Maracaibo, Venezuela Activities: - Development of learning strategies: For each class / group - Coordination of topics, materials and group dynamics for every class - - Design and application of evaluations according to every subject
- BMarketing LeaderBeondAug 2014 - Dec 2015 (1 year 5 months)- Beond is a branding, UX and communications young agency based now in Argentina: Activities: - Coordinate the marketing team to reach all the objectives designed for clients like: Beond (self-branding), Olfo Bosé (spanish artist - – business angel), Donald Bohórquez (photographer), Melissa Zavala (fashion blogger), Onclef (digital magazine), and Mcbo Rock N´ Pop Music Festival. - - Marketing researches. - Branding (creative concepts, naming, DNA, brand personality, brand-voice, color-wheel, logo and brand experience). - Marketing plans. - - Social media plans (digital strategy, content / storytelling, calendar and KPI's structure). - Off line campaigns (PR – BTL).
Education
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- Certificate executive program: Management Skills expert, ManagementEUDE Business SchoolJan 2022 - Aug 2022 (8 months)
- Master degree in Internet Business Management - (MIB), Marketing/Gestión de marketing, generalEUDE Business SchoolMay 2021 - Jun 2022 (1 year 2 months)
- Technological Entrepreneurship, Business Administration and Management, GeneralUniversidad Carlos III de MadridJan 2021 - Aug 2021 (8 months)
- CEnglish for Adults – Advanced levels, languageCEVAZ - Centro Venezolano Americado del ZuliaJan 2009 - Jan 2011 (2 years 1 month)
- Bachelor's Degree, Marketing/Gestión de marketing, generalUniversidad Rafael Belloso ChacínAug 2007 - Aug 2013 (6 years 1 month)