Nelson Gonzalez Marketing Professor / Speaker / Writer

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Global Marketing Professor

Sep 2014 - Nov 2022 (8 years 3 months)

Global Marketing Professor at 7th semester of BA in Journalism.

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Commercial Manager

Bermudez Drugstore, Co.

Jan 2008 - Jan 2019 (11 years 1 month)

• Optimized the business model of the company, incorporating new market trends, including new product lines, defining proposals of value adjusted to each segment of customers and expanding distribution channels, which increased sales by 50% 6 months after de re-opening. • Designed and applied the marketing strategy, including digital marketing, increasing the company's level of recall throught social media networks, which meant a 25% increase in customer traffic in our points of sale. • Incorporated a new IT tools, which allowed us to optimize commercial, logistical and administrative operations, meaning savings in response times and consistent administrative management.

Sales & Distribution Planning Manager

ALIMENTOS POLAR COLOMBIA

Jul 2006 - Jul 2007 (1 year 1 month)

• Led the sales project "Customer Service Model for Foreign Areas", together with a team of multidisciplinary professionals, which allowed the company to implement a value proposal that improved service levels, increased sales and reduced costs to serve for customers located in geographies of difficult access. • Led the sales project "Animal Feed Customer Service Model", together with a team of multidisciplinary professionals, which allowed the company to implement a novel customer service plan via telephone, achieving a 20% reduction in costs of serve and an increase in sales of 50% for this segment of customers.

Distribution Coordinator

ALIMENTOS POLAR COLOMBIA

Nov 1999 - Jun 2006 (6 years 8 months)

• In charge, as manager, the National Distribution Management with direct report line to the Director of Sales and Distribution for 1 year, in the absence of the holder by sabbatical year. • Led and implemented the sales project "Autosale Customer Service Model", together with a team of multidisciplinary professionals, at Alimentos Polar Colombia, C.A. in Bogota Colombia. • Led, together with a multidisciplinary team, the process of substitution of outsourced sales force by force of own sales of the company. • Identified re-engineering opportunities for dispatch routes to large clients, minimizing the cost of serving in the regions under my responsibility. • Developed management indicators that guaranteed compliance with the company's

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Distribution Control System Chief

PepsiCo Venezuela

Dec 1998 - Sep 1999 (10 months)

• Designed and implemented profitable sales routes maximizing benefits and minimizing costs in the region under my responsibility. Identified re engineering opportunities for dispatch routes by minimizing the cost of serving. • Participated in the pilot test and subsequent implementation of the "presale" service model, identifying the clients that applied for this new model according to their characteristics.

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Drugstore Manager

Farmatodo, c.a.

Sep 1998 - Nov 1998 (3 months)

* Responsible for the general operation of the "El Cedro Store" located in Maracay, Aragua, Venezuela

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Administration Chief

PEPSICO ALIMENTOS, S.C.A.

May 1997 - Oct 1997 (6 months)

* Responsible for accounts receivable and payable from the branch * Responsible for the inventory of the finished products warehouse, as well as the general store of the branch * Responsible for the administrative control of the commercial vehicle fleet * Responsible for the daily closing of sales operations of the branch * Responsible for managing the payroll of the branch

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Distribution Coordinator

PEPSICO ALIMENTOS, S.C.A.

May 1996 - Apr 1997 (1 year)

• Designed and implemented profitable sales routes maximizing benefits and minimizing costs in the region under my responsibility. • I developed monitoring tools that guaranteed the fulfillment of the objectives of my work team.

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Training & Development Coordinator

Cadena de Tiendas Venezolanas, S.A. CATIVEN

May 1995 - May 1996 (1 year 1 month)

* Developed and executed the training plan for the operational, supervisory and managerial personnel of the company * I worked as a facilitator in training and training processes for the company's personnel.

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Instructional Designer

SERPECA, C.A. Servicios de Personal, C.A.

Feb 1994 - Feb 1995 (1 year 1 month)

* Developed and executed the Training Book for the operation of the Wastewater Treatment Plant P.T.A.R. within the Los Cortijos Plant of Empresas Polar * Developed and executed the Training Book for the operation of the Clean Water Treatment Plant P.T.A.B. within the Los Cortijos Plant of Empresas Polar * Developed and executed the Training Book for the operation of the Bottle Washing Machine "Barry Wehmiller" within the Los Cortijos Plant of Empresas Polar

Bank Cashier II

Banco Mercantil

May 1990 - Dec 1993 (3 years 8 months)

* Responsible for the attention to customers who visited the office to perform their banking transactions.

Nelson Gonzalez

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