Neil Duly

J

Senior Digital Marketing, Digital Media and Analytics Consultant

Joe Public United

Aug 2019 - Dec 2020 (1 year 5 months)

I ran Digital Media, SEO, Consult on Strategy, Marketing Tech, and also JPU's Growth Tracker Tool - the first Through the line Analytics offering in SA. Was proud of my time at Joe, helping them to gain their Google partnership, clean up some of the more technical work and reduce the cost per lead on all the campaigns while also working on the marketing tech stack, CRM work as well as other elements of the business. I did so working almost completely independently and am currently on boarding their first ful-time Digital Media person with the goal of building their team for the long term.

D

Brand and Digital Marketing Consultant

Duly Noted

Apr 2017 - Sep 2023 (6 years 6 months)

I am a senior strategist and implementation professional who help agencies and brands with their brand strategy, digital marketing, digital media and sales. My focus is generally on Improving CPL and CLV in order to create better brand value, using data, analytics and implementation strategies to achieve business goals. I also offer licensing and service opportunities with marketing platforms, CRM and automation. I am a Google Partner

C

Business Development Manager

Clockwork Media SA

Oct 2016 - Mar 2017 (6 months)

Clockwork Media is a content and communications agency based in Johannesburg South Africa. My role at Clockwork Media was to find and scope out solutions for potential clients as well as assist in scoping our work internally within my areas of expertise, such as strategy and programmatic media management. In the past the agency has done content development, design, public relations, inbound marketing, social media, web development. More recently we have grown to create more integrated campaigns as well as divisions focused more on media, influencer marketing, video content, photography, and animation. I was brought on to help sell the webfluential platform as well as bolster the agencies programmatic and data side of the business.

A

Key Account Manager

ADDSUITE LIMITED

Mar 2016 - Sep 2016 (7 months)

During my time at AddSuite/Ole Media, I focused on Programmatic media buying, particularly focused on the DoubleClick and Oracle Bluekai Data management platform. This led to my current obsession with digital marketing ecosystems and consulting to provide holistic solutions rather than on-off campaigns. I was able to apply my more well rounded knowledge of digital marketing ecosystems as well as client challenges to communicate the platform more effectively. I up-skilled myself on the industry, learned multiple tech platforms that we used in the business, improved the level of sales collateral, improved my personal network and used my grew the teams understanding of the platform as well as offering potential strategies for the business to g

Brand and Social Media Strategist

freelance

Feb 2012 - Feb 2016 (4 years 1 month)

I worked with a number of small to medium businesses as a freelance consultant, offering advice on Brand, communication, sales and digital strategies.

I

Consultant, new business

Interbrand Sampson

May 2011 - Feb 2012 (10 months)

Reporting directly to the Group CEO of Interbrand Sampson I assisted with new business activities in South Africa as well as throughout Africa. I scope projects based on our business offering and developing road-maps for a sustainable relationship where we can deliver true brand value. I also run our external brand academy which focuses on sharing our knowledge with other companies for the benefit of the attendees and the industry. Although I am focused on promoting the company as a new business consultant I still perform light strategic work and am focused on developing my knowledge and skill set in branding and communications. We Create and manage Brand Value.

I

Apprentice Strategist

Interbrand Sampson

Nov 2010 - May 2011 (7 months)

Formerly working under Nikki Erasmus. I now work with Interbrand Sampson's head of strategy, Richard Prevost. I am involved in projects that primarily see me conduct Primary and secondary research, gather insight, develop workshops as well as strategies for brands. Other roles include involvement in creative workshops that focus on brand issues such as naming, architecture, expression and presenting.

Digital Marketing Intern

Cerebral

Sep 2010 - Oct 2010 (2 months)

In order to get more agency experience to supplement my studies, I took on a role of an intern at South Africa's leading Social Media agency. I took on almost all tasks in the agency aside for account management or project management. In a very short time I gained experience in content production, content marketing, social media management, community management, digital strategy as well as online reputation management.

A

Retail and Corporate Sales and Marketing Manager

AGS FRASERS

Mar 2009 - Feb 2010 (1 year)

Key role: To develop, administer and motivate the sales team at AGS Frasers. Using my sales experience in the higher income brackets at Pam Golding and operational experience in FMCG I assisted with strategy formulation and aligned staff behaviour with the brand promises. AGS Frasers is the largest relocations company in Africa and one of the largest in the world. There are over 120 branches worldwide with the head office in Paris, France. My daily task was to lead the interaction with international partners and local clients to obtain profitable business. Detailed responsibilities cover: Management of the sales and corporate marketing teams Implementation of the brand strategy resolve and report customer complaints VIP management costing a

P

Regional Manager

Platinum Brands

Oct 2008 - Mar 2009 (6 months)

I was contracted as a regional manager for a short time, focused on bringing the Vertigo brand's operations in Johannesburg to the national standard. As there was no direct leadership for the Vertigo brand, Christiaan Henn and I supported as Brand managers. My task was to mainly turn around 2 stores and improve the standards of the brand in Gauteng.

K

Franchise Partner and Operational Director

KAUAI GLOBAL

Sep 2007 - Sep 2008 (1 year 1 month)

When I was 23 I decided to start my own business, Kauai paired me with a partner that had a similar vision and high standards. After 3 years in Real Estate and with no operational or formal management experience I earned my right to act as a franchise partner. The store I trained in recovered from a slump and we experienced record sales each month compared to the previous year for 5 consecutive months. I also managed to drop customer complaints and operational costs using what I would call a "brand orientated" management philosophy. While establishing the formalities of a partnership I managed the training and recruitment of staff, the building of the new store as well as its costs while also maintaining standards and training in the Cresta

P

Estate Agent

Pam Golding Properties

Sep 2003 - Sep 2007 (4 years 1 month)

I moved to Pam Golding looking for formal work experience and found the environment perfect to learn and implement sales skills on a daily basis. My previous experience in promotions assisted with the transition as I learned to canvass, promote and present homes. Weekly and monthly training was given in sales, finance, legal issues as well as a strong focus in brand training. My responsibilities included Hosting show days Market research Database management Negotiations Marketing of properties Maintaining brand standards and practices Telephone marketing (canvassing and reporting to sellers) Customer relations to both sellers and buyers

I

Student and Player

ICON Institute of Professional Rugby

Jan 2001 - Jan 2003 (2 years 1 month)

The Icon and Sair programs were aimed at young players looking to become professional sportsmen. While there I earned certificates in national and international coaching as well as Natal level 1 refereeing. We trained as professionals while studying a Bsc in Sports Science under the University of Pretoria. This program is currently known as the high Performance institute of South Africa and run by NOCSA.

About

Detail

Timeline

Résumé