Senior Product Manager
AppDirect
Jun 2022 - Mar 2023 (10 months)
• Led Marketplace growth and revenue by improving the purchase process for resellers
• Led initiatives to enhance onboarding and engagement experiences on the e-commerce platform.
• Enabled seamless selling, purchasing, provisioning, and billing of Microsoft applications and Azure.
• Implemented instant provisioning on the platform, reducing customer onboarding time to less than 50 seconds.
• Defined product vision and requirements for successful feature adoption by sellers.
• Launched a promotional API product, resulting in a substantial 20% revenue increase.
• Collaborated with engineering, design, and marketing teams to define product roadmaps and ensure timely delivery of high-quality features.