Product Designer
HCL GUVI
Jul 2023 - Current (3 years 1 month)
• Redesigned end-to-end self-paced learning journey, improving discovery-to-completion funnel by restructuring course architecture, surfacing smarter recommendations, & reducing friction between content modules.
• Tripled marketing revenue from ₹3L - ₹10L by leading a CRO-focused redesign of course landing pages restructured visual hierarchy, CTAs, & trust signals based on heatmap and funnel data from GA4 & Microsoft Clarity.
• Generated 7,000+ qualified leads across email course & eBook campaigns by designing landing pages optimised for conversion at each stage of the funnel.
• Elevated code editor usability through 3 rounds of moderated usability testing, identified critical interaction gaps, rearchitected task flows, & reduced error-pron