Associate Director, Strategy & Sales Operations
Livspace
May 2024 - Jan 2025 (9 months)
-Owned P&L for the B2B partner program, driving commercial performance, revenue growth, and expansion of new offline acquisition channels in the Singapore market.
-Led go-to-market launch of new revenue streams, aligning Sales, Supply, Marketing, and Finance teams to execute pricing, promotion, and channel strategy.
-Redesigned pricing and funnel strategy across acquisition channels to improve conversion and revenue realization.
-Led a 4-member team to transform the vendor ecosystem, improving operational efficiency, reducing costs, and strengthening long-term strategic partnerships.