Naydith Terrazas

Chief of Business Intelligence

Los Portales

Apr 2014 - Oct 2017 (3 years 7 months)

• Supported diverse requeriments from Managers and stakeholders, in terms of data and insights, by translating all the requirements to a Product Backlog for the technical team and analysts, ensuring clearity in the user stories and presenting the progress and results in terms of value for the business. • Managed the integration of data from Social Media and WebTraffic to the Datamart, allowing the control of new metrics: performance of leads, conversion and cost per conversion. This made managers reduce advertising spends by -10% (fulfilling the planned savings). • Provided full training to users to maximize the adoption of BI tools by making presentations and clear instructions across the company, increasing the data-driven culture in al

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Project Manager

ARKHO – AWS Partner Tech Company

Mar 2021 - Jan 2024 (2 years 11 months)

• Engaged customers and stakeholders from diverse backgrounds to buy-in Data Projects in AWS by building long term relationships, deep understanding of requirements and bringing clear solutions, these projects allowed the customers to increase sales, decrease expenses, dependencies and team's time. • Managed 3 to 5 projects at the same time by applying Scrum with teams, guiding them to organize milestones, managing changes and risks. Allowing projects to be finished on time, with budget and meeting scope and expectations. • Established the quality assurance for Data Projects in Cloud to deliver a high experience, by making internal reviews of pipelines, ETLs, jobs and beta testing for data performance and quality. Increased the satisfacti

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Data Engineer

Bank Interbank

Apr 2013 - Mar 2014 (1 year)

• Generated ETLs using SQL Integraton Services to manage large volumes of structured inputs for diverse Clustering Models, worked closely to the data scientists structuring and cleaning the data, allowing the increase of 10% in credit card activation and contactability to 80% • Created new dashboards and metrics to measure the management of telemarketing using PowerBI, which allowed to control and manage the performance of the channel. • Developed metrics to ensure data quality, including data cleansing, validation, and error handling in data tasks and pipelines.

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Account Manager

FLUVIP - Ad-tech for Influencer Marketing in Latam

Jan 2018 - Mar 2020 (2 years 3 months)

• Managed effective relationships with customers and stakeholders by generating clear communication and understanding of requirements, allowing the increase in sales by + 32% vs. previous year and recurrence x5 • Designed and managed the development of a new product from influencer's qualitative data using Watson, launched for the first customer after 3 months and allowing to increase the revenue for the company in +4% • Redesigned and consolidated the cross-functional team (desginers, developers and marketers) to better meet the needs of the customers, using Kanban and controlling time, budget and scope. Our team was recognized for the increase in +15% vs budget in 2018, and for getting the best content out of five countries.

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Data Engineer

SANOFI AVENTIS - French Pharmaceutical and Healthcare Company

Mar 2010 - Mar 2013 (3 years 1 month)

• Generated automatized processes for the sell-in and sell-out data by creating cubes using SQL Server Analysis Services (SSAS), which allowed a decrease in the dashboards update time to 10 min for Sales & Marketing Managers • Implemented the Datawarehouse from diverse databases, by designing and creating an unique Data Model for Sales, Supply Chain, and Marketing that contained all the relevant data to make the analysis and calculation for budget, sales commission and forecast easier and faster.

Naydith Terrazas

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Naydith Terrazas