Natalia Arango

A

Execution supervisor

AB Inbev- Mercadeo Efectivo

Dec 2021 - May 2022 (6 months)

- Monitoring of budget compliance. - Inventory monitoring. - Follow-up of the execution at the point of sale of the brand. Functions: • Development of the RTD (ready to drink) beverage category in the modern channel. • Development of brand promotion plan. • Integrate push / pull strategies to generate output to the product. • Design and implement activation and trade marketing plan to position the brand in the channel. • Participation in events in the cities.

V

Commercial Executive

VeloDok/Entrepreneurship

Jan 2021 - Current (4 years 9 months)

Functions: •Achievement of new clients. •Development and implementation of digital marketing strategies focused on promoting the brand on social networks: Instagram and Facebook. Definition of influencers and promoters of the brand. •Participation in sporting events focused on the brand's target to develop its positioning. •Develop alliances with sports groups promoting the products. •Monitoring inventories, sales budget and expenses. Achievements: •Increased followers by 200% in the last 6 months. •Increased monthly sales is more than 150% achieving a budget compliance of 200%.

Senior account executive

Juancho Correlon

Jul 2018 - Jun 2019 (1 year)

- Increased by 40% income from business sponsorships both in the region and nationally. - I increased by 25% the number of runners of the clients in my charge, in the Cali Half Marathon 2019 the number of registered increased from 860 runners (2018) to 1,100 runners. - Increased by 2 figures in the total number of runners in each of the races of the year vs. Functions: • Manage and develop the company's Pareto clients, achieving them through a strategic plan designed for each of them. • Increase sponsorships and publicity campaigns in athletic races. • Submit proposals to clients to increase the number of brokers vs. previous years managing to contribute to the sustainability of sporting events and from their growth, under the concept of pr

M

Administrative operations director

Marquesa Boho

Jun 2018 - Sep 2020 (2 years 4 months)

- Design financial structure of the business. - Create and standardize costing system. - Establish profitability analysis model. Functions: • Manage the economic and financial resources of the company to be able to work with the best cost, liquidity, profitability and security conditions. • Analyze, define and direct the company's investments. • Perform product costing process by collection. • Control of the sales budget and monthly expenses. Achievements: • Establish and simplify payment times. • Participate in migration to SAS company.

Product manager

Plasticaucho colombia

Jun 2016 - May 2017 (1 year)

- Developed a new portfolio of leather school shoes according to the tastes and needs of the Colombian consumer. - I developed communication campaigns focused mainly on digital media, which allowed us to refresh the brand. - Achieving a growth of more than 50% of followers on social networks and loyalty (from 30,000 to 52,000 followers on Facebook), and a position in the minds of users. Functions: • Conduct market diagnosis and its segments. • Formulate marketing strategies aligned to the firm's strategic plan. • Articulate strategic market actions: current products-current markets, current products-new markets, new products-current markets, new products-new markets. • Manage digital marketing channels of the product line in charge, guiding

Assistant to the leader of the marketing team business unit industrial clients

Harinera del Valle

May 2013 - Jun 2016 (3 years 2 months)

- Developed the sales budget model, investment in marketing and expenses of the brands of the industrial line, achieving a comprehensive knowledge of it and monitoring the execution. - Implement trade marketing activities aimed at the wholesale channel and distributors, achieving for 1 consecutive year a growth in sales of said channels of 5% and a compliance with the budget of 118%. - Managed to increase the loyalty of direct clients of Haz de Oros through activities aimed at them and their families. Functions: • Analyze the behavior of sales at a general level for the Company's Industrial line. • Prepare sales management reports. • Analyze and understand the activities of the competition by type of channel and by region for the categori

H

Demand planning technical analyst

Harinera del Valle S.A.

May 2012 - May 2013 (1 year 1 month)

- Training and training in the DP (Demand Planning) module in SAP. - Analysis of sales behavior, identifying opportunities for improvement in planning and alerting the supply chain for immediate reaction to market changes. Coordinate the Integration of the demand and supplies of the different companies, aligning the Areas that intervene in each one of them, to obtain a unique planning of the operation and sales of all the Areas, which must be measurable and in accordance with the strategic planning of the company.

H

Representative of the Commercial area in the SAP Module SD Implementation Project

Harinera del Valle S.A.

Oct 2011 - May 2012 (8 months)

- Functional leader of the Commercial area in the SD Module team in charge of modeling the sales and distribution process to be implemented based on the current activities and current processes of the company. - Taking into account parameters, definitions and innovations in the process. - On the other hand, training all company personnel in the implementation of the system. Basic activities: master data collection: clients, commercial conditions (prices, discounts, bonuses), sales force, among others; propose modifications and changes in the processes supported by the SAP tool, always keeping Harinera del Valle's policies and procedures clear.

H

Commercial planning and management analyst canal TaT

Harinera del Valle S.A.

Mar 2009 - Oct 2011 (2 years 8 months)

- I achieved a 40% reduction in the time of preparation and delivery of reports to the Managements. - I led the adaptation of the payroll and incentives process of the sales force in SAP to systematize the processes. - Manage sales budgets by district achieving 100% channel compliance. Functions: • Analyze and monitor Management indicators and support all the strategies and projects of the Store to Store Channel. • Collect, order and analyze statistical data for reporting to the Commercial Management and General Management. Coordinate and manage the monthly payroll of the TaT channel of the sales force nationwide. • Prepare and manage sales budget and channel expenses.

H

TaT channel sales supervisor

Harinera del Valle S.A.

Jan 2009 - Mar 2009 (3 months)

- I improved the productivity of the sales force thanks to the analysis and closing of gaps of the practices developed in the cities of Bogotá, Medellín and Cali. - I implemented a sales force monitoring project through GPS in Cali, achieving an effectiveness of 85% in daily visits. - Control and monitor the sales budget and expenses. Functions: • Know the situation of the market and the competition. • Monitor through the information system (SAP) the management indicators of the sales force.

Internship student in the area of human resources

SABMiller

Dec 2007 - Jun 2008 (7 months)

- Support and contribute to the successful achievement of the services offered to company personnel: transportation, casino, loan management, travel expenses, induction and training processes, and facilitate the translation of technical documents.

Natalia Arango

About

Detail

Timeline

Résumé