Nathaniel Lee Johnson Senior Martech Consultant and REVOPS Profesional

Senior Marketo Consultant

Shift Paradigm

May 2026 - Current (6 months)

• Conduct full Marketo instance audits and deliver prioritized remediation roadmaps for enterprise clients
• Build and optimize lead scoring models, lifecycle frameworks, and campaign architecture
• Advise on MarTech stack integrations, data governance, and automation best practices
• Execute hands-on campaign builds, smart list segmentation, and program template development
• Work with Adobe Target to streamline dynamic content into email workflows
• Work with Adobe Journey Optimizer with specified clients to optimize user journeys with B2C
• Built over 400 fragments for multiple clients

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Senior MarTech Solutions Architect | BSA

Box.com

Feb 2026 - May 2026 (4 months)

• Trained executive leadership on AgentForce capabilities, MCP server use cases, and AI-driven tech stack optimization
• Authored comprehensive technical reports on integration patterns, agentic AI deployment, and MarTech enhancement opportunities
• Served as solutions architect on complex integration tickets across Marketo, Segment, 6Sense, Salesforce, and downstream CRM systems
• Work as BSA: Write technical documentation in confluence based on project stakeholder meetings, add hours to jira tickets and create dynamic reporting based on ticket responses

Senior Marketo Consultant

Lonza

Aug 2025 - Jan 2026 (6 months)

• Delivered a 4-Phase remediation report addressing all cross-system issues spanning Marketo and Salesforce
• Built comprehensive data dictionary unifying field structures between Marketo and Salesforce
• Developed and documented lifecycle processes for RCM integration and MQL framework

Marketo Consultant

NTT DATA

Feb 2025 - Nov 2025 (10 months)

• Oversaw full Marketo migration to new instance; managed all integrations and marketing framework
• Built and QA’d email and landing page templates using HTML and CSS; developed lead scoring framework using ABM model
• Managed Marketo integrations including Marketo Measure, RCM, On24, and Salesforce

Marketing Operations & Reporting Analyst

Adobe

Jun 2024 - Jul 2025 (1 year 2 months)

• Led Workfront project migration into Adobe Marketo post-merger, creating issue reports and resolution documentation
• Built unique preference centers and lead scoring models; served as Marketo SME and solutions architect
• Designed and maintained custom Power BI dashboards for operational and monthly reporting

Sr. Marketo Consultant / SFMC Solutions Architect

FingerPaint

Mar 2024 - Mar 2025 (1 year 1 month)

• Operated hands-on inside SFMC: Journey Builder, Automation Studio, Email Studio, and Data Extensions
• Designed and resolved SQL query activities and database architecture issues within SFMC
• Supported multiple concurrent pharma clients across Marketo and SFMC environments

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HubSpot Solutions Architect / CRM Developer (Contract)

ThunderTech

Jan 2024 - Mar 2024 (3 months)

• Developed HTML Wiki pages inside HubSpot using HubDB to organize and database internal content
• Created lead scoring documentation and operations framework using Miro boards

Marketing Automation Manager

Workday

Jul 2023 - Dec 2023 (6 months)

• Integrated Goldcast for webinars and created operational framework and documentation
• Troubleshot errors with Salesforce team and automation team; implemented new MarTech integrations into CRM platform

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Sr. Marketo Consultant

Marketing Automation Canada

Mar 2023 - Nov 2023 (9 months)

• Integrated Marketo with Zendesk using Zapier and Webhooks for client geostabilization requirements
• Developed customized search fields, lead scoring documentation, and operations framework
• Work as Marketo solutions architect for multiple clients

Sr. Marketing Operations Manager / Solutions Architect

Bio-Techne

Feb 2023 - Nov 2023 (10 months)

• Led 8-month contract merging 7 workspaces into one globalized instance with unified scoring, forms, and naming conventions
• Developed global form structure, customized snippets, and audience segmentations
• Built global lead scoring model and mapped databases using Power BI

Marketing Operations Manager / Migration Consultant

EHE Health

Sep 2022 - Jan 2023 (5 months)

• Migrated full platform from Marketo to Salesforce Marketing Cloud
• Developed all SFMC email templates, snippets, and dynamic content; integrated Power BI for reporting
• Ran Marketo campaign execution, segmentation, and Velocity-script-based personalization throughout migration

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Global Marketo Operations Manager (Contract)

Dropbox AUS | Harvey Nash

Apr 2022 - Jan 2023 (10 months)

• Managed all marketing operations for the NA region during a major merger, including full Salesforce admin Managed QA on all outstanding marketing campaigns and database campaigns for NA region
• Performed full field audits across Salesforce; built custom dashboards and custom fields
• Optimized TechStack including Neverbounce, Ringlead, and operational programs; implemented framework to auto-remove unmarketable leads

Senior Marketing Operations Manager

Coda

Mar 2022 - Sep 2022 (7 months)

• Created engagement programs and marketing campaigns based on cross-channel needs
• Audited custom fields, lead journeys, and tech stack across Marketo and Salesforce

Sr. Campaign & Automation Manager

LUCKIE

Sep 2021 - Mar 2022 (7 months)

• Managed all ViiV Healthcare campaigns via HubSpot CRM; migrated fields and database from WordPress
• Built custom dashboards for weekly reporting; collaborated with Adobe Experience Manager for landing pages
• Optimized lead lifecycle for multiple clients including ViiV Healthcare

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Marketing Technology Manager / Scrum Master

User Testing

Jun 2020 - Mar 2021 (10 months)

• Managed Marketo admin duties and oversaw integrations including Intrado, ZoomInfo, Triblio, Alyce, Zoom, Google Ads, and GoToWebinar
• Implemented complex nurture systems and lead scoring framework for full lead journey

APAC Marketing Automation Architect

Microsoft

Jan 2016 - Aug 2018 (2 years 8 months)

• Built dynamic and static custom email templates; created smart lists and localization nurtures by country and language
• Built customized forms using CSS, created landing pages, and developed lead lifecycle programs
• Used Velocity scripting for unique segmentations and dynamic personalization
• Architect 1-2 year nurture campaigns with over 400 dynamic assets segmented by location/language

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Sr. Marketing Automation Architect

Atlanta Hawks Philips Arena

Sep 2015 - Jan 2016 (5 months)

• Implemented Marketo for both Atlanta Hawks and Philips Arena
• Built lead lifecycle framework including nurtures, scoring, and stage definitions across Marketo and Salesforce
• Trained marketing team on Marketo and developed all email, landing page, and custom form assets

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Marketing Director

Apostolic Clothing Co.

Apr 2009 - Jan 2013 (3 years 10 months)

• Developed Shopify website; integrated AdRoll for retargeting; managed Klaviyo email automations and campaigns
• Managed all social media, PPC (Facebook, Pinterest, Google), and SEO (MOZ Pro, YOAST, BuzzSumo, SEMRush)
• Manage all marketing and budget including paid ads, photo shoots, social media and affiliations
• Manage all stock purchase budget, manufacturing deadlines and restocking

Nathaniel Lee Johnson

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Nathaniel Lee Johnson

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