Natalie Holcomb
About
Detail
Program Leadership | Brand Production | Digital Operations
Portland, Oregon, United States
Résumé
Jobs
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Senior ProducerInstrumentJul 2024 - Current (2 years 4 months)• Led enterprise digital programs for a global AI technology organization, partnering with stakeholders across product, research, marketing, design, and engineering to plan and deliver complex marketing and product communication initiatives.
• Manages multimillion-dollar program budgets, identifying opportunities and securing additional funding through strategic planning and stakeholder alignment.
• Translates technical inputs from product and research teams into clear briefs and production plans for copy, design, motion, and development teams.
• Directed creative production for enterprise technology marketing initiatives, collaborating with executive stakeholders and cross-functional teams to deliver integrated campaign asse- Senior ProducerInstrumentJan 2024 - Current (2 years 10 months)• Led end-to-end production and program management for OpenAI product launches and marketing initiatives, including GPT releases and DevDay, driving cross-functional execution across product, research, marketing, design, engineering, and event production.
• Managed creative production for Microsoft Copilot marketing initiatives, partnering with executive stakeholders and cross-functional teams to deliver integrated campaign assets across multiple product launches.
• Leads production for Crocs’ always-on digital content retainer, overseeing end-to-end delivery of high-volume performance marketing campaigns spanning strategy, design, motion, copywriting, localization, and QA.
• Serves as client-facing production lead across mul - Production LeadThesisMay 2022 - Mar 2024 (1 year 11 months)• Led cross-disciplinary production teams delivering seasonal and product-driven digital programs for Nike, managing overlapping campaigns and launch timelines.
• Oversaw production of digital marketing assets across multiple Nike product lines, enabling scalable campaign delivery during high-volume seasonal launches.
• Managed the Adobe Brand Center (Prism) platform, overseeing asset governance, marketing asset production, and documentation used across the broader Adobe ecosystem. - Production LeadThesisJan 2022 - Jan 2024 (2 years 1 month)• Led cross-disciplinary production teams delivering seasonal and product-driven digital programs for Nike, managing overlapping campaigns and launch timelines.
• Oversaw production of digital marketing assets across multiple Nike product lines, enabling scalable campaign delivery during high-volume seasonal launches.
• Managed the Adobe Brand Center (Prism) platform, overseeing asset governance, marketing asset production, and documentation used across the broader Adobe ecosystem. - Associate Director of Program ManagementMaterialOct 2021 - May 2022 (8 months)• Directed enterprise marketing programs for ABM Industries, increasing market visibility and supporting broader adoption of the company’s integrated facility services.
• Led and mentored senior producers while partnering with strategy, media, copy, design, and experiential teams to deliver national and regional campaigns.
• Established project tracking systems, success metrics, and risk management frameworks to support complex programs and maintain visibility across stakeholders. - Associate Director of Program ManagementMaterialJan 2021 - Jan 2022 (1 year 1 month)• Directed enterprise marketing programs for ABM Industries, increasing market visibility and supporting broader adoption of the company’s integrated facility services.
• Led and mentored senior producers while partnering with strategy, media, copy, design, and experiential teams to deliver national and regional campaigns.
• Established project tracking systems, success metrics, and risk management frameworks to support complex programs and maintain visibility across stakeholders. - Brand Account Manager | adidasLE International LtdMar 2020 - Oct 2021 (1 year 8 months)• Managed custom global packaging programs for adidas, supporting major product launches and global marketing initiatives tied to seasonal and high-profile brand collaborations, including Marvel, Pixar, the NBA, and international football clubs.
• Coordinated international production teams and manufacturing partners to ensure quality control and on-time delivery across U.S. and global markets. - LAccount ManagerL&E InternationalJan 2020 - Jan 2021 (1 year 1 month)• Managed custom global packaging programs for adidas, supporting major product launches and global marketing initiatives tied to seasonal and high-profile brand collaborations, including Marvel, Pixar, the NBA, and international football clubs.
• Coordinated international production teams and manufacturing partners to ensure quality control and on-time delivery across U.S. and global markets. - Senior ProducerWatson CreativeNov 2018 - Mar 2020 (1 year 5 months)• Led brand development and brand evolution initiatives from strategic kickoff through launch for new and existing clients.
• Owned scope development, resourcing, timelines, and production milestones while managing client relationships and directing internal creative and development teams.
• Delivered integrated marketing initiatives spanning digital development, photoshoots, print, and experiential applications. - Senior ProducerWatson CreativeJan 2018 - Jan 2020 (2 years 1 month)• Led brand development and brand evolution initiatives from strategic kickoff through launch for new and existing clients.
• Owned scope development, resourcing, timelines, and production milestones while managing client relationships and directing internal creative and development teams.
• Delivered integrated marketing initiatives spanning digital development, photoshoots, print, and experiential applications. - Account ExecutiveINFERNOAug 2017 - Oct 2018 (1 year 3 months)• Managed the development of creative branding and naming identities for new and existing clients, and subsequent campaign executions supporting those brand territories.
• Led planning, design, development, launch, and ongoing optimization of client websites.
• Coordinated trade show booth development and supplemental collateral execution with vendors, acting as production manager on behalf of the client marketing leadership team. - Marketing and Communications CoordinatorThe University of MemphisMay 2017 - Jul 2017 (3 months)• Acted as digital marketing subject matter expert across all touchpoints for University, all colleges’ internal marketing teams, and additional campus clients to lead the establishment of social media strategy, policies, and initiatives within the University’s social channels.
• Led social media strategy, policies, and initiatives within the University’s social channels.
• Maintained, monitored, and expanded current digital media content and developed and implemented new platforms based on the mission of the University. - Account ExecutiveINFERNOJan 2017 - Jan 2018 (1 year 1 month)• Managed the development of creative branding and naming identities for new and existing clients, and subsequent campaign executions supporting those brand territories.
• Led planning, design, development, launch, and ongoing optimization of client websites.
• Coordinated trade show booth development and supplemental collateral execution with vendors, acting as production manager on behalf of the client marketing leadership team. - Associate Account ManagerODEN BB Marketing AgencySep 2015 - May 2017 (1 year 9 months)• Managed the development and ongoing maintenance of all brand identity assets and development requests for the FedEx Global Brand team across Corporate Identity and Brand Engagement initiatives.
• Supported enterprise brand identity evolution in tandem with a global migration of the Global Brand Resource Center CMS to Adobe Experience Manager (AEM), providing training materials and post-launch user support. - OAssociate Account ManagerODENJan 2015 - Jan 2017 (2 years 1 month)• Managed the development and ongoing maintenance of all brand identity assets and development requests for the FedEx Global Brand team across Corporate Identity and Brand Engagement initiatives.
• Supported enterprise brand identity evolution in tandem with a global migration of the Global Brand Resource Center CMS to Adobe Experience Manager (AEM), providing training materials and post-launch user support. - Digital Media CoordinatorSullivan BrandingJan 2013 - Sep 2015 (2 years 9 months)• Managed all client social media accounts, including copy and creative content development, community engagement, advertising, and analytics reporting.
• Developed reporting frameworks to evaluate social media performance, digital advertising placements, and email campaigns. - Digital Media CoordinatorSullivan BrandingJan 2013 - Jan 2015 (2 years 1 month)• Managed all client social media accounts, including copy and creative content development, community engagement, advertising, and analytics reporting.
• Developed reporting frameworks to evaluate social media performance, digital advertising placements, and email campaigns. - Social Media InternSouthland Log HomesJan 2012 - Nov 2012 (11 months)• Developed and executed social media and web strategies with a focus on helping build clients’ online identity.
• Performed competitive research and analysis to provide best practices for client participation on digital platforms.
Education
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- BBA, Marketing ManagementThe University of Memphis
- Bachelors of Business Administration, Marketing ManagementUniversity of MemphisJan 2011 - Jan 2012 (1 year 1 month)
Projects (professional or personal)
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