Natalia Rivera Product @ Tul

Product Manager

Tul

Mar 2021 - Current (5 years 4 months)

• Leading cross-disciplinary teams for customer facing squads (App & Web), focusing on a user-centric approach. Responsible for product vision, overall strategy, building and execution of the roadmap and setting KPIs for the team. • Led the design & development of innovative features, including upon delivery digital payments, which led to a 17% decrease in cash payments and an autonomy client rate increase of 11%. • Revamped and relaunched website as a new acquisition channel, improving our WAU by 20% and our sales by 3%. • Conducted Growth experiments, increasing user activation by 57% within first week after onboarding. • Relied on low-code solutions to test new services for our clients, as machine rentals and a POS. • Led team through r

Design & Growth - New Verticals

Rappi

May 2020 - Mar 2021 (11 months)

• Creating Visual Identity & launching campaigns for new verticals in the app such as Live Events, Orange sessions, RappiTalks and RappiBets. • Developing and executing multiple regional campaigns aimed to create awareness of new features and experiences available, inclusive of visual design, digital copywriting, metric reporting and project management. • Analyzed data to develop a winning strategy and campaign for RappiBets during the Champions League, which exceeded campaign benchmarks by 30%, including more than 2K new users registered during the weekend. • Led the concept, design & execution campaign for Morat, surpassing results of previous live events with more than 60,000 tickets sold and generating 10X more GMV. • Collaborated with

Design Lead LATAM

Rappi

Oct 2019 - May 2020 (8 months)

• Part of the regional creative powerhouse team that lowers production costs, improves performance results and consolidates the brand as a whole in the different countries. • Developed Key Visuals and unique branded looks for both online & offline media. • Collaborated in the development of “Big Idea”, including concept development and strategy, for initiatives led by both local and regional brand managers. • Collaborated with Design Director to develop new branding identity for RappiPay, including the regional launching campaign for the RappiCard (Credit Card). • Shaped creative strategy and key visuals to pitch brands like Hasbro and Miniso to partner with Rappi as one of their digital sales channels. • As part of the User Acquisition Gr

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Designer - UX/UI & Brand

Independent

Jun 2018 - Oct 2020 (2 years 5 months)

• Self-taught UX/UI designer and, unknowingly at the time, my initiation into product management. Worked directly with clients and engineers to create tailored-made designs and strategic planning to improve their Brand Image and business KPI’s, boosting their digital growth. • Managed client relationship, spearheaded design and managed project team, scope, schedule and budget for clients like Desora (Spun out of Harvard smart bbq start-up), Imprint (Printing & signage company in Puerto Rico) and Playgarden Prep (Private preschool in NYC). • Led the design and three engineers to build a gamified WebApp for Playgarden Prep, a preschool in New York, allowing parents and caretakers to easily navigate Playgarden Prep's curriculum from home,

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Growth & Partnerships

adhesivo magazine

May 2018 - May 2020 (2 years 1 month)

• Defining the direction of growth and financial structuring of the company, including strategic lines of business and its activities. • Managing partners and sponsors, gaining media partnerships with Art Fairs such as Frieze LA and other brands and galleries, successfully covering issue 002 and issue 003 printing expenses. • In charge of managing resource allocation and company logistic operations such as printing and shipping, saving 15% compared to previous issue expenses. • Wrote articles and assisted Editor in curation and edition of the second issue of the magazine. • Feasibility studies for limited edition merchandise projects in collaboration with artists, partnering with Pájara Pinta Backpacks to create fanny packs, being releas

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Designer

May 2017 - Jul 2017 (3 months)

• Worked in a multi-disciplinary team developing conceptual ideas into fully realized set designs for TV and live shows, working for clients like Viacom, ESPN, Comedy Central, MTV and Food Network. • Conducted venue surveys and drafted existing conditions accelerating design process for the team, including theatre for Next Food Network Star Season Finale. • Designed and modeled 3D prototype of intervention in Viacom’s Hollywood Lobby, now built. • Designed branded graphics for MTV’s summer beach house including various banners, t-shirts and booths.

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Designer

Jun 2016 - Aug 2016 (3 months)

Designer

Orion Group

Sep 2015 - Dec 2015 (4 months)

• Developed and redlined Construction Document Sets for a retail project in Chelsea and a restaurant local at JFK, customized for each job type, thus making bidding process more efficient and reducing confusion on job sites. • Conducted site surveys, drafted existing conditions (2D and 3D), and conducted Zoning/Code analyses to gather all information and limitations of the project, streamlining design process. • Drafted and designed construction details, solving construction problems as they emerged on-site.

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Drawing Assistant

Innerspace AD

Feb 2015 - Jun 2015 (5 months)

• Drafted interior elevations, furniture and ceiling plans on Schematic Design and Design Development phases of high-end residential projects: a house in South Hampton and two interior design apartment projects. • Researched materials, ordered samples and put together sketches/renderings that allowed client to better visualize options presented.

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Project Intern

LATCO SA

Jun 2014 - Aug 2014 (3 months)

• Assisted an architect on managing a hospital construction project (Clinica Amiga Comfandi – Phase 1C) by supervising the 10 workers on-site. • Prepared administration documents such as work delivery/reception acts stating specific activities of the construction and created, so clients could understand cost-breakdown of activities and visualize exactly what was done and where. • Developed the construction schedule for activities, cost break-downs and updates of budget management, using Microsoft Project, making it more efficient for everyone to track the process without having to be on-site and avoiding interfering with patient treatment in already operating areas of hospital.

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Project Intern

LATCO SA

Jun 2013 - Aug 2013 (3 months)

Natalia Rivera

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