Natalia Molina

Strategy & Ops, Global Partnerships MBA Intern

Snowflake

Jun 2024 - Aug 2024 (3 months)

• Created an automated product and process roadmap that consolidates partners' solutions, providing visibility and collaboration to the top-15 most strategic Implementation Partners and stakeholders (PDM, GTM, and Programs)

E-commerce advisor

Self-Employed

Oct 2022 - Current (2 years 11 months)

Conducted media Ads, emailmarketing, and platform optimization strategies for Lusso Cloud and Simon Miller. Including: • Commercial and marketing KPIs • International expansion through online sales and brand awareness • Omnichannel systems evaluation and workflow design • Digital communication in different media channels: branding and performance • CRM strategies • UX / UI testing and optimization • SEO enhancement

Ecommerce director

Agua Bendita

Jan 2021 - Aug 2022 (1 year 8 months)

• Directed P&L and cross-border strategies, leading 5 direct reports, 4 agencies, partners, and Marketing and Tech teams, to optimize 4 websites, advertising performance, and order management workflows in global markets; drove the company’s highest EBITDA, achieving an 8x increase in sales and a 15% reduction in operational costs (2021 vs. 2019) • Managed advertising strategy, execution, and tracking for A/B testing, market discovery, and customer growth across the Americas, Europe, and Middle East. Driving traffic from 70+ countries and increasing sales by 8x in 2022 vs. 2019 • Orchestrated U.S. fulfillment operations, launching a new website and all order management integrations and negotiations with tech, logistics partners, and high-end

Ecommerce coordinator

American Eagle Outfitters

Apr 2020 - Dec 2020 (9 months)

• Executed data-driven strategies to clear surplus inventory from the pandemic, including customer-targeted campaigns and website optimizations, resulting in a 10x revenue increase in 2020 vs. 2019 and sustained profitability • Performed daily and real-time analysis of forecasts, traffic, ads, inventory turnover, and UX/UI web metrics to develop targeted campaigns across online channels, resulting in a ~3% conversion rate and enhanced user experience

M

Co-founder

Master App

Aug 2018 - Jun 2021 (2 years 11 months)

- Product development: App (iOS, Android and Huaweii operative systems) with a marketplace architecture, focused on professional services - UX and UI design: Creative direction, sketching, testing and validation - Creation of bussines plan: Revenue model, go-to market strategies, traction and retention, KPI's monitoring • Creation of the legal company and registration of Intellectual Property • Recruiting and hiring • Fundraising: Pitching to top-class national and international advisors, angel investors and V.Cs.

$Infracommerce$

Ecommerce manager and key account manager - Unilever

Infracommerce

Feb 2018 - Mar 2020 (2 years 2 months)

• Project delivery leadership: websites implementation, systems integrations, team alignment, and commercial and go-to-market strategies • Led 7 B2B and B2C retail brands’ penetration into the LATAM market, from product development to GTM strategies. My brands’ portfolio included: The North Face, Vans, Jansport, Unilever, AB InBev, and 3M • Launched 8+ websites and multiple UX/UI iterations, integrating paid media, marketplaces, payments, CDPs, and order management systems, achieving ~XXM forecasts and 4x ROI, uncovering customer insights, and growing market share • Negotiated with media and technology partners to identify growth opportunities and cultivate strong relationships • Creation of commercial and marketing strategies based on fore

Ecommerce analyst and manager

Tennis

Jan 2016 - Jan 2018 (2 years 1 month)

• Developed day-to-day commercial and marketing strategies, leading Tennis to be in the top 5 retail online stores in the country, and the channel with the highest revenue within the company (~12%) • Designed interactive dashboards that synthesized user insights by media channel attributions, forecasting, and stock turnover, facilitating data-driven decisions across different sales and marketing teams, and 2 marketing agencies • Administration of backend e-commerce platform and payment gateway

Natalia Molina

About

Detail

Timeline

Résumé

Natalia Molina new_releases

About

Detail

Natalia Molina