Natalia Molina

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E-commerce advisor

self-emplyed

Oct 2022 - Current (2 years 9 months)

I help brands with their growth strategy, including: • Commercial and marketing KPIs • International expansion throught online sales and brand awareness • Omnichannel systems evaluation and workflow design • Digital communication in different media channels: branding and performance • CRM strategies • UX / UI testing and optimization • SEO enhancement

Ecommerce director

Agua Bendita

Jan 2021 - Aug 2022 (1 year 8 months)

• International expansion of the brands through their e-commerce channels • Optimized different workflows towards omnichannel processes and systems • Constant benchmarking and negotiation with potential tech solution partners • Developed international brand awareness strategies analyzing the customer experience and engagement with the brands through the different media channels • Led websites’ launch and CX enhancements for the key countries • Drove traffic form over 70 countries by advertising and SEO. Positioned the brands over the top-5 lines on the online searches in the key markets • Led the opening of a fulfillment center in the U.S. that increased conversion rate by 20%, reduced delivery times by 60% and optimized export process

Ecommerce coordinator

American Eagle Outfitters

Apr 2020 - Dec 2020 (9 months)

- E-commerce administration and media planning for Colombian market, following the headquarters’ brand guideline - KPI's and CRM monitoring - Inventory management

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Co-founder

Master App

Aug 2018 - Jun 2021 (2 years 11 months)

- Product development: App (iOS, Android and Huaweii operative systems) with a marketplace architecture, focused on professional services - UX and UI design: Creative direction, sketching, testing and validation - Creation of bussines plan: Revenue model, go-to market strategies, traction and retention, KPI's monitoring • Creation of the legal company and registration of Intellectual Property • Recruiting and hiring • Fundraising: Pitching to top-class national and international advisors, angel investors and V.Cs.

Ecommerce manager and key account manager - Unilever

Brandlive

Feb 2018 - Mar 2020 (2 years 2 months)

- Project delivery leadership: websites implementation, systems integrations, team alignment, and commercial and go-to-market strategies - Creation of commercial and marketing strategies based on forecast and brands’ guidelines in websites and marketplaces - Administration of backend and frontend (UX), gateways, B.I., and CRM • Stock turnover and supply management • Clients: - Retail: The North Face, Vans, Jansport, Superga and Samsonite; - CPG: Unilever, Bavaria AB InBev, and 3M

Ecommerce analyst and manager

Tennis

Jan 2016 - Jan 2018 (2 years 1 month)

- Develop and execute commercial and brand awareness strategies - KPI tracking & customer journey analysis - Analyze inventory turnover • Administration of backend e-commerce platform and payment gateway • Positioned Tennis among the top-5 retail online stores in Colombia

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