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Natalia Heredia
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Merida, Yucatan, Mexico
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Marketing Coordinator, Loyalty and RewardsAutoFiNov 2022 - Jul 2024 (1 year 9 months)Coordinated the company's highest converting rewards offer, resulting in over 10,000 members activating their memberships within a month. Championed content development for landing pages and blog articles. Effectively managed an up-to-date editorial calendar and publishing plan to support long-term content strategy. Maintained a high standard of quality and consistency in content, ensuring alignment with brand guidelines and overall strategy.- GTechnical CopywriterGRIT ConsultingFeb 2020 - Jul 2022 (2 years 6 months)Formulated quarterly and annual marketing plans based on executives' strategic 5- year plan. Implemented the roll out of these objectives within the respective timeframes, involving social media posts, long-form blog content and PPC ads. Prepared SEO-enriched copy for the company's revamped website, causing the Average Session Duration to more than double. Prepared highly technical long-form documentation in the form of case studies, IP records, service offerings, and reports.
Education
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- GDiploma of DesignGriffith CollegeFeb 2015 - Jan 2016 (1 year)
- Bachelor of BusinessQueensland University of Technology
- DCertified Digital Marketing ProfessionalDigital Marketing Institute
- GGoogle Ads Google Analytics SEMRush Digital Marketing Hubspot SEO