Natália Ferreirinho Santos
Natália Ferreirinho Santos
About
Detail
Almada, Setubal, Portugal
I turn complex technology, portfolio strategies and partner ecosystems into clear market stories, actionable go-to-market programmes and business growth.
Over the past 30 years, I have worked across technology, IT services, telecoms, SaaS and digital transformation, leading global initiatives spanning GTM strategy, product marketing, strategic alliances, demand generation, sales enablement and customer engagement.
At Fujitsu, I currently lead audience-centric GTM motions/campaigns that connect industry priorities, Fujitsu offerings and alliance-partner propositions across Manufacturing, Retail and emerging Data & AI ecosystems.
Earlier in my career, Microsoft gave me first-hand experience in partner ecosystems, enterprise buying committees, pipeline management and account-based marketing, helping shape my commercial approach to marketing.
More recently, I have become particularly interested in AI-enabled marketing and built "Sherlock", a GTM Intelligence Agent developed using Microsoft 365 Copilot Agent Builder to support content discovery, asset auditing and campaign planning.
My superpower is turning complexity into clarity, alignment and action.
Interested in conversations around:
• GTM Leadership
• Product & Portfolio Marketing
• Strategic Alliances & Ecosystems
• Revenue Marketing & Demand Generation
• AI-enabled Marketing Innovation
I thrive at the intersection of strategy, marketing, transformation and human connection, bringing together diverse stakeholders to create clarity, alignment and impact.
Top skills:
Go-to-Market Strategy • Product Marketing • Strategic Alliances • Sales Enablement • Generative AI
Over the past 30 years, I have worked across technology, IT services, telecoms, SaaS and digital transformation, leading global initiatives spanning GTM strategy, product marketing, strategic alliances, demand generation, sales enablement and customer engagement.
At Fujitsu, I currently lead audience-centric GTM motions/campaigns that connect industry priorities, Fujitsu offerings and alliance-partner propositions across Manufacturing, Retail and emerging Data & AI ecosystems.
Earlier in my career, Microsoft gave me first-hand experience in partner ecosystems, enterprise buying committees, pipeline management and account-based marketing, helping shape my commercial approach to marketing.
More recently, I have become particularly interested in AI-enabled marketing and built "Sherlock", a GTM Intelligence Agent developed using Microsoft 365 Copilot Agent Builder to support content discovery, asset auditing and campaign planning.
My superpower is turning complexity into clarity, alignment and action.
Interested in conversations around:
• GTM Leadership
• Product & Portfolio Marketing
• Strategic Alliances & Ecosystems
• Revenue Marketing & Demand Generation
• AI-enabled Marketing Innovation
I thrive at the intersection of strategy, marketing, transformation and human connection, bringing together diverse stakeholders to create clarity, alignment and impact.
Top skills:
Go-to-Market Strategy • Product Marketing • Strategic Alliances • Sales Enablement • Generative AI
