Natália da Silva Fanzeres

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PERFORMANCE MARKETING SPECIALIST - PAID ADS

ComparaJá

Jun 2024 - Current (1 year 9 months)

Plan and optimize multichannel paid campaigns across Google Ads, Meta Ads, Reddit Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads, focused on acquisition and ROAS. Manage a €35,000 monthly budget, ensuring efficient allocation across search and social platforms. Conduct audience segmentation, A/B tests and campaign optimization to drive qualified traffic. Implement and manage tracking systems in Google Tag Manager, GA4, and Google Ads for accurate performance measurement.

DIGITAL MEDIA PLANNER

Better Collective

May 2023 - Jun 2024 (1 year 2 months)

Research and select websites for sports betting display ad placements, including negotiation of partnership deals with sites like Transfermarkt. Coordinate implementation of ad code through Google Ad Manager, providing technical support to website owners. Analyze campaign metrics to optimize performance and achieve target eCPA benchmarks. Collaborate with internal teams to ensure alignment of campaign strategies and objectives.

AGENCY PARTNER MANAGER - EMEA

Nov 2021 - Apr 2023 (1 year 6 months)

Plan, manage and optimize performance campaigns on reddit ads for a variety of clients and marketing agencies. Build and maintain relationship with marketing agencies to ensure to find the best solutions for their clients Analyse and build understandable reports about the campaign performance to help to optimize and scale it.

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MARKETING STRATEGIST

Favela INC

Mar 2021 - Nov 2021 (9 months)

Developed go-to-market strategies and marketing plans, conducting market research to inform strategic decisions. Executed performance and fundraising campaigns, leveraging insights to drive results and maximize ROI.

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MARKETING ACCOUNT MANAGER AND FOUNDING PARTNER

GOT Digital - Marketing Agency|

Feb 2019 - Jun 2020 (1 year 5 months)

Led strategic marketing planning and market research efforts, guiding clients to achieve their business objectives. Managed digital campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, optimizing performance for maximum impact. Oversaw website design projects and e-commerce marketing initiatives, driving traffic and conversions for clients.

MARKETING FREELANCER

Freelancer

Sep 2018 - Feb 2019 (6 months)

Provided marketing consultancy services to entrepreneurs and small businesses, advising on digital marketing strategies and tactics. Managed digital channels and implemented SEO strategies to enhance online visibility and drive engagement.

SALES MANAGEMENT INTERN

Michelin

Dec 2016 - Dec 2018 (2 years 1 month)

Calculation and payment of bonuses and commissions to resellers throughout Brazil: 400% improvement in KPI of payment timeliness Support for ERP Oracle implementation Management of bonuses and commissions for more 300 resellers

Natália da Silva Fanzeres

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