Natalia Amaya
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Founder and CEO at Avocado | Founder at InstaFit
Mexico City, Mexico
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Founder & CEOAvocado Wellness MarketingSep 2019 - Current (5 years 8 months)- Avocado Wellness Marketing, an InstaFit Company, is the first agency of its type in Latin America. We are focused on creating wellness experiences through digital content, digital campaigns and live events.- CofounderArkAngeles, InstaFitJun 2013 - Current (11 years 11 months)- InstaFit is the leading digital training platform in LatAm that offers customized, interactive and easy to follow exercise and nutrition programs. InstaFit is an online personal training platform that offers customized, interactive and easy to follow exercise and nutrition programs along with virtual one-to-one coaching sessions with trainers and nutritionists as well as various support groups.
- EManaging DirectorEmprende LatAmAug 2012 - Jan 2013 (6 months)With the aim of further developing the PE and VC industry in Colombia and Latin America we want to bring together the most influential players of the industry to explore new business opportunities, discuss the future of the industry in the region and also work as a platform to strengthen networks. These activities will allow to increase the deal flow in the region as well as strengthen the pipeline for investment, therefore helping business models turn into successful start-ups and established companies become global players.
- Business Development Analyst at Linio.comRocket Internet groupMar 2012 - Aug 2012 (6 months)- Develop an e-commerce business model in Colombia, Peru, Mexico and Venezuela. - Participate in the recruitment of 80 employees within the first 2 months of operations. - - Collaborate in structuring the growth strategies of the company. - Develop an e-commerce business model in Colombia, Peru, Mexico and Venezuela. - Participate in the recruitment of 80 employees within the first 2 months of operations. - Collaborate in structuring the growth strategies of the company.
- Marketing Project Manager - Postgraduate OfficeUniversidad de los AndesJul 2011 - Dec 2011 (6 months)- Based within the Business Administration Faculty, executed a marketing research project of the national and international postgraduate programs considered as the direct competition of Universidad de los Andes. - Conduct strategic planning for the improvement of existing academic programs and the development of new ones. - Plan and coordinate activities to obtain the EQUIS (accreditation of academic quality). - Based within the Business Administration Faculty, executed a marketing research project of the national and international postgraduate programs considered as the direct competition of Universidad de los Andes. - Conduct strategic planning for the improvement of existing academic programs and the development of new ones. - Plan and
- Human Resources Business PartnerAirbusJan 2011 - Dec 2011 (1 year)- Advice and support the executive engineers on the management of their teams and the implementation of human resources processes and regulations. - Recruitment process – requests for personnel, interviews, selection and integration process. - Project Management: "Expert Career Path". Lead the re-structuring of the program by implementing a robust policy, establishing a clear nomination process, developing trainings, organizing a networking day, implementing an information e-site, amongst - Project Management: "Expert Career Path". Lead the re-structuring of the program by implementing a robust policy, establishing a clear nomination process, developing trainings, organizing a networking day, implementing an information e-site, amongst othe
Education
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- Master 2, International BusinessESC Toulouse2009 - 2010 (1 year 1 month)
- Bachelor of Business Administration (B.B.A.), Business AdministrationUniversidad de los AndesJan 2006 - Jan 2011 (5 years 1 month)