and consultant with more than four years of experience. Passionate about design thinking and innovation. My professional aprroach is applying human centered design methodologies in combination with self-knowledge and psychological tools to obtain solutions that transform people, teams, communities, and organizations. I'm an expert in creative development and change management, with an emphasis on strategic co-creation, workshop design, services, people experience and strategic coaching.
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CREATIVE DIRECTOR
Casa Cómplice
Jul 2021 - Current(5 years)
- Design, lead and facilitate design workshops that combine creativity, coaching, writing, and human-centered design. Guide the process of internal transformation in organizations, individuals, and communities with mentoring.
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SENIOR STRATEGIC DESIGNER AND CREATIVE FACILITATOR
Mindhack
Apr 2021 - Sep 2022(1 year 6 months)
- Design, facilitate and execute strategic co-creative workshops about impact initiatives with corporates like Coca-Cola in LATAM. Lead research projects, transformation, and concept development, to design the employee and service experience.
USER EXPERIENCE CONSULTANT
Universidad de los Andes
Feb 2021 - May 2022(1 year 4 months)
- Interpret insights and qualitative research to design and co-create the first online platform for design challenges in Latin America.
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STRATEGIC BRAND CONSULTANT
Mindhack, bioesol, palatierra, somos jumpers
Jan 2021 - Current(5 years 6 months)
- Design and co-create brand purpose workshops to establish its value proposition and archetypes. In addition, benchmark the sector and set up the brand target and its scope.
COMMUNICATION AND STRATEGIC DESIGNER
Centro Nacional de Memoria Histórica
Jan 2020 - Jan 2021(1 year 1 month)
- Design the communication elements of the memory initiatives about armed conflict, co-creating with victims and the people involved in the process of developing it. Transform the communication and brand strategy.
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RESEARCH DESIGNER ASSISTANT
Aug 2019 - Jan 2020(6 months)
- Co-create and design a set of inspiration letters, which will tell the story of resilience and the entrepreneurship process of vulnerable communities victims of the Colombian conflict.
PLANNER AND STRATEGIC DESIGNER
Grupo Zea
Feb 2019 - Aug 2019(7 months)
- Apply design thinking in brand building, from consumer and benchmark research to conceptualization; construction of mood boards and graphic proposals (logo, packaging, editorial, and corporate identity)
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GRAPHIC DESIGNER, INTERN
Grupo Sancho, Señor López.
Jul 2018 - Jan 2019(7 months)
- Learn, design and work with the team to develop graphic and editorial proposals with corporate clients that are linked to the communication strategy and brand values.
Education
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MINOR IN I TALIAN LENGUAGE AND CULTURE
Universidad de los Andes
Jan 2015 - Nov 2018(3 years 11 months)
DESIGN BA,
Universidad de los Andes
Aug 2014 - May 2019(4 years 10 months)
Projects (professional or personal)
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