N
Naga Nainika Bapathu
About
Detail
Harrison, New Jersey, United States
Résumé
Jobs
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Data AnalystAmerican Family InsuranceOct 2024 - Current (1 year 11 months)As a Data Analyst, I worked closely with Marketing, Sales, and IT teams using Agile methodology, leading requirement gathering sessions to segment customers by demographics, policy types, claims history, and behaviors to optimize targeted marketing campaigns. I utilized SQL and advanced SQL techniques such as window functions and common table expressions to extract and join data from policy databases and CRM systems stored in AWS S3 buckets while performing ETL with AWS Glue and Athena. Conducted exploratory data analysis and statistical hypothesis testing to uncover customer trends and validate segment distinctions, improving segmentation accuracy by 18% to support more effective marketing strategies. Employed Python libraries including Nu- Data AnalystPepsiCoJan 2022 - Aug 2023 (1 year 8 months)Collected and integrated sales data from retail outlets, e-commerce, and distributors while collaborating with sales, marketing, and IT teams during agile requirement sessions to analyze performance across regions and product categories identifying revenue growth opportunities and gaps. Developed and optimized SQL queries on Azure SQL Database to extract and transform sales data and designed ETL pipelines usin g Azure Data Factory for seamless data ingestion from ERP and POS systems improving data availability and query efficiency by 25%. Conducted cohort and trend analysis using time series methods to identify seasonal sales patterns and SKU lifecycle trends wh ich informed marketing strategies and stock planning for beverages and snack ca
Education
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- PPower BI for beginnersJan 2026
- OOracle Cloud Infrastructure 2025 Certified Generative AI ProfessionalNov 2025 - Dec 2025 (2 months)
- IIntroduction to MS ExcelNov 2025 - Dec 2025 (2 months)
- CCertified Entry-Level Python ProgrammerJun 2025 - Jul 2025 (2 months)from OpenEDG
- Master of Science in Information Science/StudiesNew Jersey Institute of TechnologyAug 2023 - May 2025 (1 year 10 months)Newark, NJ
- NNPTEL Data Science for EngineersJan 2021 - Feb 2021 (2 months)
- Bachelor of Technology in Computer ScienceGokaraju Rangaraju Institute of Engineering and TechnologyJun 2019 - May 2023 (4 years)Hyderabad, India
Projects (professional or personal)
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- Toxic Comment Detection Using Machine LearningNew Jersey Institute of TechnologyJan 2024 - May 2024 (5 months)Online platforms face significant challenges in moderating harmful and abusive content at scale. This project focuses on building a machine learning model to automatically detect toxic comments and promote safer online interactions. The system classifies user-generated text to identify offensive, abusive, or harmful language with high accuracy.
- Used Car Price Prediction Using Machine LearningGokaraju Rangaraju Institute of Engineering and TechnologyJan 2023 - May 2023 (5 months)Determining the correct market value of a used car is challenging due to multiple influencing factors such as brand, model, year, fuel type, and kilometers driven. This project focuses on developing a machine learning-based system that predicts the price of a used car using historical data. The system helps both buyers and sellers make informed decisions by providing a fair and data-driven price estimation.
- Iris-Based Voting System using Hough TransformationGokaraju Rangaraju Institute of Engineering and TechnologyAug 2022 - Dec 2023 (1 year 5 months)I designed and implemented a biometric voting platform where voters are authenticated using their unique iris patterns before casting a vote. The system applies image preprocessing and the Hough Transform to accurately localize the iris and verify identity, ensuring only authorized voters can participate.