N

Nacho González

About

Detail

Marketing, Internet & Technology. Growth Marketing Manager in AxionLift
Argentina
Contact Nacho regarding: 
person_search
Finding candidates
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Marketinaria
    CEO & Founder
    Marketinaria
    Sep 2023 - Current (3 years 2 months)
  • G
    Growth Marketing Manager (AR & US)
    Oct 2022 - Sep 2023 (1 year)
    As Growth Marketing Manager, I am in charge of boosting business growth by feeding the traditional channel and developing digital sales channels:

    - Lead Generation through online tracking and advertising on Google, Meta and LinkedIn.
    - Lead Scoring via bot and omnichannel customer support team (virtual).
    - Lead Nurturing via marketing automation and content marketing (Blog, Email, Social Media).
    - Development of digital sales channels (ecommerce and marketplaces).
  • nachogonlez
    Growth Marketer
    nachogonlez
    Jan 2020 - Current (6 years 10 months)
    Como Growth Marketer en nachogonlez me enfoco en potenciar el crecimiento de pequeñas y medianas empresas, generando reconocimiento de marca y ventas a partir de publicidad digital y optimizaciones basadas en datos.
  • AXION Lift
    Gerente de Marketing & Venta Digital
    AXION Lift
    Jan 2020 - Sep 2022 (2 years 9 months)
  • AXION Lift
    Digital Sales & Marketing Manager
    AXION Lift
    Jan 2020 - Sep 2022 (2 years 9 months)
    As Digital Sales & Marketing Manager, I was in charge of strategies and action plans to boost commercial performance of: AXION Cranes, JCB Construction Machinery, PIRELLI Tires, Savings Plans, Bingo Devoto. In detail, my tasks were

    - Development and implementation of the Marketing Plan.
    - Strategic management of communications.
    - Coordination of virtual and omnichannel sales team.
    - Management of different stages of the commercial funnel (depending on the business).
  • AXION Lift
    General Manager PIRELLI Tyres (AxionLift SBU)
    AXION Lift
    Nov 2018 - Mar 2021 (2 years 5 months)
    As General manager I was in charge of the implementation and development of the
    business in Vaca Muerta region. In detail, my tasks were:

    - Develop a sales plan and coordination of sales representatives.
    - Preparation of orders and purchases to PROMETEON ARGENTINA.
    - Monitoring the administrative management and launch of the Truck Center.
  • AXION Lift
    Coordinador General Neumáticos PIRELLI
    AXION Lift
    Nov 2018 - Mar 2021 (2 years 5 months)
  • AXION Lift
    Marketing Coordinator
    AXION Lift
    Feb 2016 - Dec 2019 (3 years 11 months)
    As Marketing Coordinator I led a team of five people to develop the marketing area and migrate to digital, with te website as a cornerstone: My tasks were:

    - Coordinating the development and updating of the company’s website.
    - Strategic management of communications, events and merchandising.
    - Coordination of Social Networks and Google Search & Display campaigns.

    The objective of the position is aimed at increasing the market share of the company, by attracting inquiries, generating preference and loyalty in the target audience.
  • AXION Lift
    Coordinador de marketing
    AXION Lift
    Feb 2016 - Dec 2019 (3 years 11 months)
  • E
    Key Account Coordinator
    Enncapa
    Jun 2013 - Dec 2015 (2 years 7 months)
    Coordinator of important accounts in one of the leading companies in the POP & Packaging sector in Argentina, with a strong presence in neighbouring countries, especially in Chile.

    My job was to work as a bridge between business executives and the design area. My main tasks were:

    - Armed with briefing.
    - Presentation of projects.
    - Preparation of reports to management.
  • Encapa
    Coordinador de cuentas clave
    Encapa
    Jun 2013 - Dec 2015 (2 years 7 months)
  • M
    SEO Coordinator
    MarketingElectronicocom
    Aug 2012 - Apr 2013 (9 months)
    Evaluation, planning and implementation of On Page optimizations. Design and management of large-scale LinkBuilding campaigns. Traffic analysis with Google Analytics and preparation of various reports for websites with millions of monthly visits. Monitoring of the main online performance indicators for different websites and their competitors. Web survey, performance diagnosis (Design, SEO, SEM, Social Media) and preparation of proposals for potential clients.
  • M
    Coordinador SEO
    MarketingElectronicocom
    Aug 2012 - Apr 2013 (9 months)
  • Universidad Empresarial Siglo
    Profesor de Marketing I
    Universidad Empresarial Siglo
    Mar 2009 - Dec 2010 (1 year 10 months)
  • Universidad Siglo
    Marketing I Professor
    Universidad Siglo
    Mar 2009 - Dec 2010 (1 year 10 months)
  • FIBRA CONSULTORES
    Junior Account Executive
    FIBRA CONSULTORES
    Mar 2008 - Feb 2009 (1 year)
    I worked as a Junior consultant, supporting tasks related to market research, sales analysis, and commercial advice.
  • FIBRA CONSULTORES
    Consultor Junior
    FIBRA CONSULTORES
    Mar 2008 - Feb 2009 (1 year)
  • FIAT Argentina
    Customer service representative
    FIAT Argentina
    Mar 2007 - Sep 2007 (7 months)
    Internship in the Commercial Department of Fiat Auto Argentina, working in the area of Customer Service.
  • FIAT Argentina
    Representante del servicio de atención al cliente
    FIAT Argentina
    Mar 2007 - Sep 2007 (7 months)
Education verified_user 0% verified
  • Universidad Blas Pascal
    Diplomatura, Marketing Digital
    Universidad Blas Pascal
    Jan 2011 - Dec 2012 (2 years)
    SEO, SEM, Social Media, Analytics, Media Planning, Email Marketing
  • Universidad Empresarial Siglo
    Licenciado, Marketing
    Universidad Empresarial Siglo
    Jan 2002 - Dec 2007 (6 years)
    Publicación: Representación social del teléfono celular.
    Revista Ciencia y Técnica, Año 2, Nº 3. Noviembre 2008. http://www.uesiglo21.edu.ar/Canal.asp?idCanal=8044.

    Promedio de la carrera: 8