Myla Hayes
About
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Marketing Manager
California, United States
Contact Myla regarding:
work
Full-time jobs
Starting at
USD80K/year
Timeline
work
Job
school
Education
Résumé
Jobs
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- GMarketing ManagerGleaminSep 2020 - Current (4 years 11 months)• Develop full marketing calendar and lead campaigns and promotions from concept to execution • Lead Gleamin's direct marketing efforts for email and SMS, optimizing automated flow series & campaigns through A/B test iterations, increasing open rate and CTR • Create creative and copy briefs for email and SMS campaigns • Act as project manager overseeing Direct Marketing, Creative, and Social Media teams in day to day campaign and promotion production processes • Lead in audience segmenting to ensure relevant and personalized messaging • Ensure list health by implementing strategies for list growth and regularly conducting list scrubbing to ensure high deliverability • Work cross-functionally with the Email, Growth, Social Media, Infl
- GCommunity & Retention ManagerGleaminJun 2020 - Sep 2020 (4 months)• Lead Gleamin's community strategy • Manage customer loyalty, retention, and referral programs • Lead community-focused content • Identify, set, and track KPIs • Grow Gleam's subscription and rewards programs • Analyze customer data and deliver key insights and trends
- dMarketing AssociatedreamGEAR LLCSep 2019 - Mar 2020 (7 months)• Increased new release pre-sells by 50% • Increased impressions by 375% • Lead creative direction for assets and event activations • Create video and photo content for social media and digital advertising • Maintain social media platforms for all brands • Develop marketing strategy for new product launches/ product categories • Manage direct marketing efforts
- AMarketing & Social Media ManagerAmerican Black Film FestivalNov 2018 - Jul 2019 (9 months)• Increased the number of Instagram followers by 40k in four months • Formed strategic partnerships to meet company goal of lowering average attendee age • Managed email campaigns for consumer and sponsor audiences as well as in-app push notifications for live, onsite event • Created viral content that was re-shared by celebrities with several million followers • Increased average impressions per post by 230% • Implemented new marketing strategies (i.e. outdoor advertising, street team, partner giveaways) • Implemented first ABFF webinar session • Managed influencer marketing efforts
- AProgramming & Talent Development CoordinatorAmerican Black Film FestivalMar 2018 - May 2018 (3 months)Managed seven talent pipeline programs in partnership with major networks including HBO, BET, NBC, truTV, TV One, and Turner Broadcasting. • Vetted over 3,000 creative submissions. • Script coverage. • Managed filmmakers for 35 films, including creating and delivering agendas, inputting contact information, tracking deliverables, and managing event panelists. • Researching film comparables for projects that are in the selection process.
- ACreative Content InternAdore CreativeJun 2017 - Aug 2017 (3 months)• Develop branded content proposals. • Coordinate filming schedules and book talent. • Research competitive landscape within client's industry. • Analyze and report target audience metrics. • Research and analyze keyword trends.
Education
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Master of Business Administration BusinessUniversity of Southern CaliforniaJan 2017 - May 2020 (3 years 5 months)- Bachelor of Arts PsychologyUniversity of CaliforniaJan 2009 - Dec 2013 (5 years)