M

MARCELO VARAS

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Creative Director
Guayaquil, Guayas, Ecuador
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Résumé

Jobs verified_user 0% verified
  • BBDO
    Creative Director
    BBDO
    Feb 2021 - Current (5 years 9 months)
  • freelance
    Content Marketing Advisory
    freelance
    Mar 2020 - Feb 2021 (1 year)
    - Advertising campaigns for trademarks.
    - Strategic planning and content marketing.
    - Market analysis and understanding.
    - Video production, post-production, and editing.
  • TC Televisión
    Marketing and Commercial Production Sub Manager
    TC Televisión
    Dec 2018 - Mar 2020 (1 year 4 months)
    - Develop and implement short- and long-term advertising and marketing strategies and campaigns in order to measure and promote the brand and the strategic objectives of the company.
    - Create and execute promotional plans for the different products together with the launch of the same.
    - Creation of creative strategies for the different brands that they dictate in the medium, in order to make their products more attractive to consumers, through segments, activations, scripts for spots, and more.
  • C
    Creative Director
    Creacional / Carat
    Jan 2013 - Dec 2018 (6 years)
    - Advertising Campaigns Development for accounts such as:
    Almacenes Tía, Tv Cable, Mall del Sol, CC. Village, Nirsa, etc.
  • McCann Erickson Corporation S.A.
    Creative Director
    McCann Erickson Corporation S.A.
    Jul 2011 - Dec 2012 (1 year 6 months)
    - Advertising Campaigns Development for accounts such as:
    La Favorita, Cervecería Nacional/PilsenerLight, Pacificard, Diario Expreso y Extra, Urbanización LaJoya.
  • L
    Creative
    LoJack Corporation / Hunter
    Dec 2004 - Jun 2011 (6 years 7 months)
    - Development of Campaigns for Hunter (stolen vehicle tracking system) under the creation of the slogan "Si se va, se viene".
  • Diario El Universo
    Creative
    Diario El Universo
    Mar 2003 - Nov 2004 (1 year 9 months)
Education verified_user 0% verified
  • Universidad Casa Grande
    Marketing, Strategy and Copywriting
    Universidad Casa Grande
    Jan 2000 - Jan 2004 (4 years 1 month)