M

Mustafa Shabbir

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Pakistan

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work
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  • Sabrent
    Amazon Growth Strategist
    Sabrent
    Nov 2025 - Current (1 year)
    Owned Amazon France brand performance — managing SP, SB, and SD strategy with full accountability for TACOS and revenue KPIs
    Analysed Search Term Reports, SQP data, and Brand Analytics to identify keyword opportunities and drive organic ranking improvements
    Built weekly brand performance reports with actionable insights on revenue, ad efficiency, CVR, and organic rank trajectory
    Optimised portfolio structure across top-performing ASINs to maximise contribution margin and sales velocity
  • B
    Senior Amazon Brand Manager
    Bubble Bro
    Sep 2025 - Current (1 year 2 months)
    Owned end-to-end brand performance for Amazon UAE P&L accountability, PPC ($30K+/month), listing quality, and revenue growth targets
    Managed contribution margin decisions: monitored FBA fees, storage fees, referral fees, and cost-saving opportunities to protect profitability
  • PAS
    Amazon Account Strategist
    PAS
    Mar 2025 - Sep 2025 (7 months)
    Served as brand strategist for multiple Amazon accounts - owning PPC, listing optimisation, inventory, and performance reporting
    Developed data-driven strategies improving TACoS, CVR, and organic rankings; worked alongside PPC and data analysts to execute
    Delivered weekly KPI reviews and monthly brand reports with clear action plans and success metrics
    Managed contribution margin tracking, promotional planning, and supply chain coordination for assigned brands
  • Upscale Valley
    Amazon Brand Manager
    Upscale Valley
    Oct 2024
    Owned brand performance reporting and sales forecasting for multi-brand Amazon accounts
    Monitored ACoS, TACOS, profitability, and organic rank — building growth models aligned with brand targets
  • Extreme Branding
    Amazon Brand Manager
    Extreme Branding
    Aug 2024 - Nov 2024 (4 months)
    Managed multi-brand Amazon portfolios — monitoring daily revenue, ad efficiency, inventory health, and conversion trends
    Drove sales forecasting, LTSF management, and listing operations through Seller Central feed file
    Delivered weekly account reviews with KPI tracking, anomaly detection, and corrective action plans
  • F
    Amazon Brand Manager
    FLAPEN
    Jul 2024 - Aug 2025 (1 year 2 months)
    Developed brand strategy and product launch roadmaps aligned with portfolio goals, budgets, and profitability targets
    Tracked weekly performance data, identified trends early, and adjusted strategy without waiting for management direction
    Implemented PPC, listing, and promotional strategies to drive revenue growth and maintain margin targets
  • C
    Amazon Brand Manager
    Captens
    Apr 2023 - Jul 2023 (4 months)
    Managed SP and SB campaigns; led keyword research, bid management, and negative keyword optimisation
    Handled inventory projections, feed file listing management, and full brand performance reporting
    Used SQP data for performance audits and growth strategy across multiple brand accounts
  • E
    Amazon Brand Manager
    ECOMMARISE - USA & UK Markets
    Oct 2022 - Oct 2024 (2 years 1 month)
    Managed $50K+/month ad spend across SP, SB, and SD for 5+ simultaneous brand accounts in USA & UK
    Owned daily performance monitoring: ACoS, TACOS, profit, CVR, keyword rank — identifying issues before they escalated
    Used SQP data and STR analysis for performance audits, gap analysis, and monthly brand growth strategy
    Managed inventory projections, DOS calculations, seasonal demand planning, and Seller Central feed file operations
    Created customised product launch plans and growth roadmaps aligned with each brand's margin and revenue targets