Marketing Manager
Wyndham Destinations - WorldMark
Aug 2023 - Current (2 years 11 months)
• Managed and coached a 12-member marketing team, using data dashboards and performance metrics to optimize output and streamline operations • Improved lead-to-sale conversion rates by 7% through CRM strategy, analytics reviews, and tailored engagement plans • Led cross-functional coordination between reception, marketing, and sales to improve the full customer journey • Delivered ongoing training and implemented 1-on-1 performance reviews to boost productivity and morale