Muhammad Moussa
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Muhammad Moussa

Muhammad Moussa

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Digital and Growth Marketing Director
Cairo Governorate, Egypt

Contact Muhammad regarding: 

work
Full-time jobs
Starting at USD40/hour
Flexible work
Starting at USD40/hour
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Timeline

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Job

Résumé

Jobs verified_user 0% verified
  • I
    Digital Marketing Instructor
    IMFND
    Jun 2021 - Dec 2022 (1 year 7 months)
    Develop and build outstanding marketing courses for students, from true beginners to advanced learners. ●Research, architect, write learning curriculum and create materials and assignments as a subject matter expert (SME) in Digital Marketing, Growth Marketing, SEO, SEM, eCommerce, and Online Advertising. ●Prepare, present, and instruct the Digital Marketing Diploma to students.
  • S
    Growth Marketing Expert
    Startups Galaxy
    Jan 2021 - Dec 2022 (2 years)
    Define the goals, develop, plan, test, scale and execute core growth marketing tactics to drive cost-effective acquisition and increase retention rates for startups. ●Identify future opportunities based on the data and analytics and report on KPIs. ●Collaborate with Product Management, CS, Marketing, and Tech teams and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience. ●Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into customers. Projects: Contact Cars, Cyber Talents, and adam.ai
  • E
    Growth Marketing Manager (SEO & Content) Ecommerce
    Eyewatch
    Oct 2020 - Apr 2022 (1 year 7 months)
    Improve and drive growth in organic traffic, rankings, and conversions in search engines for the company-owned websites in the USA, UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait. ●Identify and recommend new opportunities for improving organic search rankings, traffic, and conversion rate. ●Use a variety of tools, competitive research, and other methods to discover optimal keyword targets appropriate to the business needs. ●Determine the metrics that are most important/relevant and align SEO strategies and tactics to maximize impact (and ROI) within the budget available. ●Conduct content gap analyses and develop content creation strategies/roadmaps. ●Lead team, develop, implement, manage and optimize SEO strategies for all new cam
  • A
    Digital Marketing Instructor
    AASTMT
    Mar 2020 - Dec 2022 (2 years 10 months)
    Develop and build outstanding marketing courses for students, from true beginners to advanced learners. ●Research, architect, write learning curriculum and create materials and assignments as a subject matter expert (SME) in Digital Marketing, Growth Marketing, SEO, and Advertising. ●Prepare, present and instruct the Digital Marketing Diploma to students.
  • IDP Education Ltd
    MEA Regional Organic Growth & SEO Manager
    IDP Education Ltd
    May 2019 - Nov 2021 (2 years 7 months)
    Improve and drive growth in organic traffic, rankings, and conversions in search engines for all Middle East and Africa company-owned websites in 12 countries. ●Lead team, develop, implement, manage and optimize SEO strategies for all new campaigns including market research, keywords analysis, traffic analysis, search engine indexing, and ranking goals to drive performance improvements and initiatives for all Middle East & Africa company-owned websites. ●Optimize landing pages and website pages using SEO best practices, Copywriting, and on-page optimization standards. ●Research, develop and implement link-building strategies. ●Technical analysis, implementation, content site auditing, and reporting to ensure SEO integrity. ●Measure, mo
  • S
    Digital Marketing Instructor
    Southern California Edison (SCE)
    Nov 2018 - Dec 2022 (4 years 2 months)
    Develop and build outstanding marketing courses for students, from true beginners to advanced learners. ●Research, architect, write learning curriculum and create materials and assignments as a subject matter expert (SME) in Digital Marketing, Growth Marketing, SEO, and Advertising. ●Prepare, present and instruct the Digital Marketing Diploma to students. Achievements: ●Instructed +900 hours from November 2018 till now.
  • D
    SEO Instructor
    Digital Marketing Arts Academy
    May 2018 - Dec 2022 (4 years 8 months)
    Develop and build outstanding marketing courses for students, from true beginners to advanced learners. ●Research, architect, write learning curriculum and create materials and assignments as a subject matter expert (SME) in Digital Marketing, Growth Marketing, SEO, and Advertising. ●Prepare, present and instruct the SEO courses to students. Achievements: ●Instructed +1000 hours from May 2018 till now.
  • Crowd Analyzer
    Digital Marketing Manager
    Crowd Analyzer
    May 2018 - Apr 2019 (1 year)
    Lead and plan strategy, performance evaluation, and optimize media channels using best-in-class partners and online marketing platforms including Facebook, Instagram, Twitter, LinkedIn, Google Ads, etc. ●Lead team, develop, implement, manage and optimize SEO strategies for all new campaigns including keywords analysis, traffic analysis, search engine indexing, and ranking goals to drive performance improvements and initiatives for company websites (crowdanalyzer.com, notify.ly, and taskspotting.com). ●Optimize landing pages and website posts using SEO best practices and on-page optimization standards. ●Research, develop and implement link-building strategies. ●Technical analysis, implementation, content site auditing, and reporting to
  • F
    SEO ASO Manager
    Fawaz Al Hokair Group Fashion Retail
    Jan 2018 - Feb 2019 (1 year 2 months)
    Remotely Job – Saudi Arabia. Jan 2018 – Feb 2019 ●Lead team, develop, implement, manage and optimize SEO strategies for all new campaigns including keywords analysis, traffic analysis, search engine indexing, and ranking goals to drive performance improvements and initiatives for company-owned websites. ●Optimize website product pages, categories, and seasonal campaigns using SEO best practices, on-page optimization standards, technical SEO, and link-building strategies. ●Research, develop and implement link-building strategies. ●Track, report and analyze keywords, SERPs, and competitor trends. ●Technical analysis and implementation and content site auditing and reporting to ensure SEO integrity. ●Measure, monitor, and report on SEO i
  • B
    Head of Digital
    Bee Interactive Media Group LTD.
    May 2017 - May 2018 (1 year 1 month)
    Lead and plan strategy, performance evaluation, and optimize media channels using best-in-class online advertising partners and platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Google Ads. ●Initiate and foster strong relationships with publishers, data providers, and other third-party partners. ●Facilitate campaign creative approvals, setup, and campaign implementation including channel/platform recommendations. ●Develop and recommend scalable audience targeting criteria, placements, bid rules, budget, scheduling, and reach frequency goals. ●Create, maintain and present weekly and monthly campaign status and metrics. ●Proactively troubleshoot delivery and technical issues to ensure meeting the highest delivery
  • 0
    SEO ASO Executive
    004 International for Ecommerce Services
    Nov 2016 - May 2017 (7 months)
    Optimize website product pages, categories, and seasonal campaigns using SEO best practices, on-page optimization standards, technical SEO, and link-building strategies. ●Research, develop, and implement link-building strategy. ●Track, report and analyze keywords, SERPs, and competitor trends. ●Implement and manage SEO campaigns & strategies to include both on-site and off-site initiatives. ●Technical and content site auditing and reporting to ensure SEO integrity. ●Technical analysis and implementation to safeguard compliance with search engines. ●Measure, monitor, and report on SEO implementations and results. ●Plan and execute PPC Campaigns and track conversions. ●Understand, analyze and report on the e-store customer journey.
  • B
    SEO Executive & Webmaster
    Bee Group Agency
    Sep 2015 - Nov 2016 (1 year 3 months)
    Optimize website pages and posts using SEO best practices and on-page optimization standards. ●Research, develop, and implement link-building strategy. ●Track, report, and analyze keywords, SERPs and competitor trends. ●Implement and manage SEO campaigns and strategies to include both on-site and off-site initiatives. ●Technical and content site auditing and reporting to ensure SEO integrity. ●Technical analysis and implementation to safeguard compliance with search engines. ●Measuring, monitoring and reporting on SEO implementations and results. Top projects I handled Beauty House Clinic, Hi Air for Air conditioning, El Sakina For Rehabilitation & Addiction Treatment, On Time Shipping and more. Achievements: ●beautyhouse-clinic.com
  • F
    Digital Media Planning and Buying Executive
    Four frames Media Production
    Jun 2014 - Sep 2015 (1 year 4 months)
    Plan and execute advertising campaigns for clients in all media buying platforms include Facebook, Instagram, Twitter and YouTube. ●Optimize campaigns and innovate strategies for cost efficiency using split testing (A/B testing) and optimization rules and viewing analytics to measure the success of my efforts and providing reports. ●Build and execute social media strategy through competitive and audience research. Top projects I handled All seasons of Bel Quran Ehtadyet( آهتديت بالقرآن ( and Fasiru ( فسيروا ( TV shows. Achievements: ●The TV show was translated into 10 languages. ●640K subscribers and 510 Million views on the YouTube channel. ●Best TV show in Kuwait in 2015. ●Best TV show in Cairo World Cup 2016. ●7.8 Million organic
  • F
    Digital Account Manager
    Four frames Media Production
    May 2013 - Jun 2014 (1 year 2 months)
    Build, manage, and deliver campaigns to meet client goals. ●Communicate and track the established success metrics each quarter to ensure clients hit their goals. ●Reach and exceed monthly and quarterly targets as agreed with the Advertising Manager. ●Develop and nurture excellent agency and client direct relationships. ●Ensure we are briefed on all relevant campaigns within your agency/client patch. ●Work with the Advertising Manager and sales team to drive year-on-year revenue increases. ●Actively selling digital campaigns across multiple disciplines; display, content-led partnerships, events, and audience-based buys. ●Respond to incoming briefs and pitch proactively for business.
  • M
    Digital Marketing Consultant
    MUO Digital
    Mar 2010 - Apr 2013 (3 years 2 months)
    Develop digital marketing strategy and media plans for all digital marketing channels. ●Lead and plan strategy, performance evaluation, and optimize media channels using best-in-class partners and platforms including Facebook, Instagram, Twitter, LinkedIn, and Google Ads. ●Develop and recommend scalable audience targeting criteria, placements, bid rules, scheduling, and reach frequency goals. ●Develop, implement, and optimize SEO strategies, and plan for all new campaigns including keywords analysis, traffic analysis, search engine indexing & ranking goals to drive performance improvements. ●Optimize website pages and posts using SEO best practices and on-page optimization standards. ●Research, develop, and implement link-building str
  • Jumia
    Regional Digital Marketing Team Lead
    Jumia
Education verified_user 0% verified
  • Mansoura University
    Bachelor's Degree in Accounting and Finance
    Mansoura University
  • The American University in Cairo
    AUC
    The American University in Cairo
  • M
    Master of Business Administration