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muhammad umer dar

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Punjab, Pakistan

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Résumé

Jobs verified_user 0% verified
  • Zelevate
    Brand Manager
    Zelevate
    Apr 2024 - Nov 2025 (1 year 8 months)
    • Led daily Amazon operations, managing both catalog health and PPC strategies to drive revenue growth and scalability. • Managed high-budget PPC campaigns (Sponsored Products, Sponsored Brands, DSP), using data analysis to optimize ROI and meet ACOS and TACOS targets. • Enhanced product listings through SEO and A+ content improvements, leading to higher organic rankings and conversion rates. • Improved inventory management to maintain stock levels, prevent stockouts, and minimize storage fees. • Collaborated cross-functionally with design and supply chain teams to resolve operational issues and accelerate product launches.
  • A
    Brand Manager
    AMZ
    Jan 2024 - Mar 2024 (3 months)
    • Managed Amazon PPC campaigns for multiple accounts, optimizing bids, keywords, and placements to enhance ROAS and reduce wasted ad spend. • Conducted keyword research, created exact/phrase campaigns, and implemented data-driven strategies to scale sales. • Increased product visibility and ranking through effective PPC spend allocation.
  • Vines Commerce
    Intern
    Vines Commerce
    Sep 2023 - Dec 2023 (4 months)
    • Gained hands-on experience in Amazon account management, focusing on PPC optimization, catalog management, and listing improvements. • Learned advanced PPC skills, including bid management, keyword targeting, and ad spend optimization. • Assisted in managing Amazon accounts, ensuring accurate catalog entries and listing optimization while adhering to compliance standards.
  • B
    Captain
    BNU Cricket Team
    Jan 2022 - Current (4 years 6 months)
    • Lead a team of 25+ members, managing training sessions, match strategies, and maintaining discipline during team activities.
  • B
    Marketing Manager
    BNUMUN
    Jan 2021 - Jan 2024 (3 years 1 month)
    • Increased sponsorships by 45% for societal events through targeted proposals, cold calls to startups, and follow-ups on leads.
  • B
    Manager Operations
    BNU Entrepreneurial Society
    Jan 2021 - Jan 2024 (3 years 1 month)
    • Assisted in managing the logistics for the largest Young Leaders' Entrepreneur Summit with 100+ members, arranging vendors, handling queries, and managing inventory. • Reduced logistical inefficiencies by coordinating with the curricular office and vendors to ensure timely inventory delivery.
  • P
    Founder
    Parfait Attire
    Jan 2020 - Jan 2021 (1 year 1 month)
    • Generated over 0.3 million PKR in sales within the first three months by targeting the right market through design selection, influencer marketing, and social media. • Increased profitability by 15% through product procurement optimization, reducing manufacturing costs.
Education verified_user 0% verified
  • Lut University
    Master in International Business and Entrepreneurship (MIBE)
    Lut University
    Sep 2025 - Current (10 months)
  • A
    Amazon PPC Course
    Jan 2022 - Feb 2022 (2 months)
    MAG
  • A
    Amazon Private Label Course
    Jul 2021 - Sep 2021 (3 months)
    Extreme Commerce
  • A
    Amazon SEO Course
    Apr 2021 - Sep 2021 (6 months)
    MAG
  • B
    Bachelor in Business Administration (BBA)
    Beaconhouse National University (BNU)
    Jan 2021 - Jan 2025 (4 years 1 month)
    CGPA: 3.00/4.00 Key Courses: Project Management, Cost & Management Accounting, Digital Marketing, Finance 1 & 2, Corporate Law, Financial Modelling.
Projects (professional or personal) verified_user 0% verified
  • S
    Sales Force Strategy Development for GFC Fans
    Jan 2021 - Apr 2021 (4 months)
    • Conducted surveys and factory visits to analyze issues in the sales force structure and developed strategies to improve efficiency.
  • H
    HR Project on Nishat Chunian
    Jan 2020 - Jun 2020 (6 months)
    • Conducted interviews with 15+ HR department members to identify issues causing high employee turnover. • Developed an HR framework to help the company address problems in recruitment and compensation strategies.
Awards verified_user 0% verified
  • P
    Player of the Tournament for excellent all-around performance at BNU Cricket Home Fixtures
    Jan 2022
  • C
    Captained BNU Cricket Team
    Jan 2022
  • B
    Best Operations Manager for Young Leaders Entrepreneur Summit
    Jan 2022
  • C
    Captained Karachi Under 19 Regional Team
    Jan 2017