Amazon Brand Manager
XYLO Marketing
Apr 2022 - Mar 2023 (1 year)
• Managed end-to-end Amazon brand strategy including brand approval, A+ content creation and storefront optimization.
• Led PPC campaign setup, structuring and optimization including keyword research, listing audits, bid management, match type analysis and ACOS/CPC calculation.
• Conducted A10 SEO audits, organic search page checks, keywords stuffing checks and existing campaign audits to improve ranking and overall account health.
• Performed store audits, business report analysis, traffic & session audits and conversion rate optimization (CRO) to boost sales performance.