Muhammad Jawad sultan

Performance Marketing Manager

WorkStaff360

Jul 2025 - Current (1 year)

As a Performance Marketing Manager, I managed and optimized Meta Ads and Google Ads campaigns specifically tailored for lead generation and E-commerce businesses. Through strategic audience refinement, creative testing, and bid optimization, I successfully reduced the CPA from $100 to $30. I built and optimized full funnel strategies (TOF, MOF, BOF) to enhance lead quality and conversion rates, while implementing and managing GA4, Google Tag Manager, Meta Pixel, and Conversion API (CAPI) to ensure accurate tracking and attribution. My role involved conducting continuous A/B testing on ad creatives, audiences, and campaign structures, as well as creating comprehensive weekly and monthly performance reports that included clear optimization an

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Digital Marketing Manager

Geo Brakes - Canadian Automotive Brand

Jan 2024 - Current (2 years 6 months)

As a Digital Marketing Manager, I led the Meta Ads and Google Ads strategy for a Canadian automotive brand targeting international markets. I successfully scaled paid media performance from 2x ROAS to 10x ROAS through structured testing and budget scaling, while optimizing campaign structure, audience targeting, and creatives to maximize return on ad spend. I managed a comprehensive full-funnel paid media strategy, guiding potential customers from awareness to conversion. My role involved analyzing key performance metrics, including ROAS, CPA, CTR, and conversion rate, to inform strategic decisions. I coordinated remotely with stakeholders and creative teams to execute performance-driven campaigns, delivering consistent growth through data-

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Digital Marketing Executive

Migracon Pvt Ltd

Jan 2023 - Jun 2025 (2 years 6 months)

As a Digital Marketing Executive, I executed and optimized Meta Ads and Google Ads campaigns specifically tailored for education and visa services, ensuring maximum reach and engagement. I managed lead generation campaigns with a strong focus on cost per lead (CPL) and lead quality, driving significant results. My responsibilities included conducting thorough keyword research and competitor analysis, as well as creative testing to refine our marketing strategies. I assisted in funnel optimization and landing page performance improvements, which enhanced user experience and conversion rates. Additionally, I supported reporting and performance analysis to track campaign effectiveness. Furthermore, I leveraged my experience in managing a Shopi

Freelance Performance Marketer

Self-employed

Jan 2023 - Jan 2024 (1 year 1 month)

As a Freelance Performance Marketer, I delivered performance marketing projects tailored for International and Pakistani market clients. I planned, launched, and optimized Meta Ads and Google Ads campaigns with a strong focus on lead generation, consistently improving Return on Advertising Spend (ROAS) and reducing Cost Per Lead (CPL) through continuous testing and optimization. My role involved conducting comprehensive campaign audits, competitor analysis, and keyword research to inform strategic decisions. I set up conversion tracking using GA4, Google Tag Manager, and Meta Pixel, ensuring accurate measurement of campaign effectiveness. Additionally, I worked directly with business owners to manage goals, budgets, and performance KPIs, fo

Muhammad Jawad sultan

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