Muhammad Hafeez

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Team Lead, Amazon PPC

Headline MA

Jan 2024 - Current (2 years 6 months)

Boutique Amazon agency managing multi-million-dollar advertising budgets for global consumer brands. • Lead end-to-end search advertising strategy across Amazon platforms, owning campaign launches, budget allocation, bid strategy, and continuous optimization at the product, keyword, ad group, and campaign levels to drive ROI and margin efficiency. • Manage and scale portfolios with $800K+ monthly ad spend, focused on high-intent customer acquisition and sustainable profitability across competitive categories including Supplements, Beauty, and Health. • Act as a strategic advertising partner to clients, translating business goals into scalable PPC strategies while clearly communicating performance insights, risks, and opportunities to stakeh

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Amazon PPC Account Manager

Headline MA

Jun 2022 - Dec 2023 (1 year 7 months)

• Managed search advertising operations across multiple brands, overseeing campaign launches, bid adjustments, keyword optimization, bulk operations, and creative performance analysis. • Developed and executed data-driven search marketing initiatives that improved visibility and conversion among high-intent marketplace customers. • Reduced ACOS from 40% to 30% for a leading brand through custom negation frameworks, advanced bidding strategies, and margin-aware budget optimization. • Leveraged AI-driven platforms (Scale Insights, Perpetua) to improve account efficiency, deliver consistent ROI improvements, and support scalable growth. • Partnered with account managers and clients to provide clear recommendations on ad budgets, strategy adjus

Amazon PPC Manager

Zelevate

Dec 2020 - Mar 2022 (1 year 4 months)

Amazon growth consultancy supporting DTC brands across highly competitive marketplaces. • Oversaw search advertising portfolios with monthly spends of up to $400K, managing multi-brand accounts in Supplements, Health & Household categories. • Improved CTR and conversion rates by 20% through structured A/B testing across ad types, match types, and targeting strategies. • Delivered 20% YoY sales growth for a supplements brand by scaling PPC initiatives across US and EU marketplaces. • Conducted deep market and competitor analysis to refine keyword strategy, product targeting, and spend allocation at the SKU level.

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Portfolio Manager

Extreme Commerce Freelance

Jan 2020 - Nov 2020 (11 months)

• Managed multiple client portfolios, developing data-driven search advertising strategies aligned with seasonal demand and business priorities. • Optimized budgets and campaign structures to maximize ROI during high-demand and promotional cycles.

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