Muhammad Fareed

Senior Media Buyer

RepStack

Sep 2025 - Current (10 months)

• Managed and optimized large-scale digital campaigns with budgets exceeding $100K–$200K, delivering measurable improvements in performance and customer acquisition. • Conducted keyword research, audience targeting, and competitor analysis to improve campaign performance. • Implemented conversion tracking and analytics using Google Analytics 4, Google Tag Manager, and Meta Pixel. • Performed A/B testing for ad creatives, audiences, and landing pages to improve CTR and conversion rates. • Optimized campaigns using key metrics such as ROAS, CPA, CPC, CTR, and conversion rate. • Partnered with design and content teams to produce data-driven marketing creatives, integrating AI tools for content ideation, optimization, and performance enhancemen

O

Senior Digital Marketing Executive

Out Origin

Oct 2023 - Aug 2025 (1 year 11 months)

• Planned, executed, and optimized PPC campaigns across Google Ads, Meta Ads, and Bing, aligned with clients’ performance goals. • Managed budgets of up to $100K/month across multiple channels and improved campaign efficiency through careful bid and audience strategy refinement. • Collaborated with the creative team to develop high-performing ad creatives and copy that improved CTR and engagement. • Used GoHighLevel for automated lead nurturing, funnel creation, and email follow-ups, boosting conversion consistency. • Monitored performance metrics and implemented A/B tests to reduce CPA and enhance ROAS. • Provided regular performance reports using Google Analytics, Meta Business Suite, and custom dashboards. • Mentored junior marketers and

G

Digital Marketing Executive

Getups.pk

Jan 2021 - Sep 2023 (2 years 9 months)

• Ran Meta and LinkedIn ad campaigns that increased online sales by 42% within one year. • Improved ROAS by 35% through audience segmentation, A/B testing, and creative optimization. • Built automated email flows in Klaviyo, recovering 18% of abandoned carts on average. • Analyzed performance data to reallocate budgets, reducing CPA by 28%. • Supported social content strategy to boost organic engagement by 25%.

S

Facebook Ad Strategist

Scentsimpact.pk

Jan 2019 - Dec 2020 (2 years)

• Developed and managed Facebook ad campaigns that increased website traffic by 60% within six months. • Conducted A/B testing on creatives and audiences, improving conversion rate by 22%. • Used Google Analytics and Facebook Pixel to monitor performance and guide targeting adjustments. • Optimized budget allocation across campaigns, reducing overall CPA by 30%. • Collaborated with the product and design teams to align ad messaging with seasonal promotions.

C

Digital Marketing Intern

Customize.pk

Jun 2018 - Oct 2018 (5 months)

• Assisted in the planning and execution of digital campaigns across Google and Facebook Ads. • Analyzed campaign performance metrics to identify optimization opportunities. • Supported budget tracking and ensured efficient use of ad spend. • Used Google Analytics and Tag Manager for basic performance reporting and event tracking. • Gained hands-on experience in audience targeting, keyword research, and ad creative testing.

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