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Mudita Bhan

About

Detail

Brand Research,Innovations and strategy manager
Maharashtra, India

Contact Mudita regarding: 
Flexible work
Starting at USD230/hour
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Internships
Starting at USD250/hour

Timeline


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Job
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Education

Résumé


Jobs verified_user 0% verified
  • D
    Brand Expert
    Developing and leading the digital strategy, brand awareness and demand of several brands. Data analyst, tracking, reporting, optimization and business intelligence. Crisis management, reputation and
    2018 - Current (7 years 10 months)
    with several organisations for Consultation projects into Consumer Goods and Wellness Sector. ➢ MARKET RESEARCH & ANALYTICS: • Design surveys for PD research of SKUs, collecting feedbacks from various regions for Quantitative & Qualitative Research. • Analyse consumer, customer, and business information data for CRM marketing programs and campaigns, as well as perform expert analyses on programs, campaigns, consumers, and customers. ➢ PRODUCT INNOVATIONS/NEW PRODUCT DEVELOPMENT • Lead strategic multi-market innovation programs and projects as a freelance Marketer. • Conduct ideation & strategic reviews to ensure optimization of innovation portfolio relative to market opportunity. ➢ STRATEGY: • Work on strategies for global ma
  • Unilever
    Channel Marketing Specialist, Innovations and Brand Development-South Asia
    Unilever
    2015 - 2018 (3 years 1 month)
    ➢ Launched 33 Brand Innovations & NPD for SKUs with some award-winning industry firsts as well. ➢ Team Management- 18 people Nationally for B2B division and 12 people for B2C division. ➢ Cross Functional Team Engagement- (R&D, Supply chain, Finance, Creative, Digital and Research Agencies) ➢ Website Design and Management - "hulvendingsolutions.com" ➢ International Business-Product customization for SAARC ➢ Consumer study, Market Research and data management for Product Launch for different geographies. ➢ 360degree asset creation (TV, Print, ATL BTL & Digital) ➢ Executed various training programs ➢ Editor-in-chief for the quarterly Newsletter of HUL -OOH
  • W
    Senior Business Manager-National Profile (Healthcare, FMCG and Sustainability)
    Witty Group
    2014 - 2015 (1 year 1 month)
    ➢ Team Management-Handled a team of 11 people nationally with 5 direct reportees. ➢ Handled market Research and data management for consumer study and product development as per client requirements. ➢ Established brand programs on a continent and country level to drive brand awareness ➢ Developed Integrated marketing strategies and managed the execution of brand marketing activities for Asia Pacific ➢ Worked with global office on brand positioning and localization of the programs ➢ Worked with teams (Digital, Revenue, Loyalty) to drive the programs ➢ Conducted workshops and seminars for brands ➢ Worked with in house aa well as the external agencies to make sure all the brand communications are executed effectively
  • N
    Commercial Excellence Officer-Regional Profile (Nutrition and Wellness)
    NESTLÉ FINLAND LTD
    2012 - 2014 (2 years 1 month)
    ➢ Team Management- Handled a team of 6 people regionally. ➢ Distributor Management/New Distributer Setup-Handled 5 directly & 1 was setup by me from scratch. ➢ Trade Marketing-National and International Trade shows, Fests, Seminars & meets. ➢ Consumer Study & Research for NPD - Conducting internal/external tests for new product development. ➢ Events/Road Shows /Sampling Activities-planning, briefing & managing agencies to ensure execution on plan.
  • Convergys Bulgaria Ltd
    Marketing Communication and Research Specialist-National Profile
    Convergys Bulgaria Ltd
    2010 - 2012 (2 years 1 month)
    (Pharma and FMCG, Training) ➢ Handled clients in Product marketing and communication domain for USA and Europe ➢ Team Management-Co -Lead a Marketing Communication team of 8 people as the Assistant Team lead ➢ Worked on tools such as Excel and Tableau to work efficiently at scale. ➢ Assess market opportunities and track market trends. Recommend marketing improvements based on findings ➢ Cross cultural Management, Training and Development. ➢ Making presentations & communication material for product pitching & getting clients on board.
Education verified_user 0% verified
  • B
    B.Tech Biotech
    Jul 2006 - Mar 2010 (3 years 9 months)
Awards verified_user 0% verified
  • R
    Research Solutions Champion'11 - Convergys
  • B
    Brand Innovations Award'17-Unilever ➢ All Rounder Award-AMITY UNIVERSITY
  • P
    PROFESSIONAL AWARDS & ACHIEVEMENTS OTHER ROLES & AWARDS
  • G
    Global 's 21% in TEA category. ➢ All Rounder Award - High School
  • C
    Category Development Award'16-Unilever Marketing ➢ Received various awards in inter-college debates, declamations
  • W
    WEAA-Women Achievers Award 2020 in Brand ➢ Marketing & PR Head - Amity Youth Council
  • O
    OTHER ROLES & AWARDS
  • A
    After 8 years HUL got 21.6% value shares over Tata and socio-economic projects
  • L
    Launched 33 Brand Innovations & NPD for SKUs with some award-winning industry firsts as well
  • I
    Innovations and Marketing. Organized various events throughout the year
  • C
    Category Development Hero'14-Witty Hype Marketing ➢ Active member of CRY and a few other Social Organisations
  • E
    Exceeding Sales-Commercial segment'13- Nestle. ➢ State Level Badminton player & National Certified Mountain
  • 1
    100% Project Delivery-Market Research, 11-Convergys Climber
  • B
    Best Trainer -Product Training'11 -Convergys