Jonathan Shay Paid Ads & Local SEO Specialist at Nu | SEM and SEO Specialist |

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Marketing Engineer

Mar 2025 - Current (1 year 8 months)

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Paid Media Specialist

Oct 2023 - Mar 2025 (1 year 6 months)

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Paid Ads Specialist

nue

Jun 2022 - Sep 2022 (4 months)

1 year 5 months Paid Ads & Local SEO Specialist June 2022 - Present (4 months) Paid Ads Specialist May 2021 - June 2022 (1 year 2 months) Remote

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Paid Media and Local SEO Specialist

Jan 2022 - Jun 2023 (1 year 6 months)

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PPC Specialist

Apr 2021 - Dec 2023 (2 years 9 months)

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Data Analyst

PSP Compass Solutions

Feb 2021 - May 2021 (4 months)

Remote PPC Analyst June 2020 - May 2021 (1 year) Remote

Optimization Manager

Four15 Digital

Jun 2020 - Nov 2020 (6 months)

- Campaign Management and Optimization
Daily bid optimizations and variable KPI goals
• Campaign budgeting
• Advanced strategies such as bid modifiers
• Shared library tools
• Targeting
• Bulk editing
- Keyword Management
Keyword discovery tools and opportunities
• Best practices for match types
• Negative keyword lists
• Keyword cleanup and deduplication
- Ad Copy
Best practices and policy
• Value propositions and call to actions
• URL structure
• Landing page requirements
• Advanced dynamic content
• Scheduling
- Ad Extensions
Best practices for implementation and optimization of
• Sitelinks
• Callouts
• Structured snippe

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Internet Marketing Assistant

D Net Marketing

Feb 2020 - Feb 2021 (1 year 1 month)

- Assist the CEO with tasks in paid search, SEM, SEO, and website
optimization.
Achieve KPI metrics up to 8.65% CTR, 15% Conversation Rate, and 3.4
ROAS in various campaigns for automotive shops, nonprofits, and other
businesses
- Utilize Google Ads, Google Analytics, and Facebook Ads in fulfilling client
needs, such as leads generation, conversion optimization, and search engine optimization.

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Paid Search Intern

Elite SEM

Jan 2019 - Apr 2019 (4 months)

Supported the day-to-day management of client campaigns with Google Ads, Google Analytics, Bing Ads, and Facebook Ads
•Developed strategies to improve client returns
•Campaign set-up: Keyword Development, Ad Copy Creation and testing, account set-up and restructured, bid and budget management.
•Conducted regular optimization and tested to boost campaign performance
•Identified new areas for growth and efficiency
•Collaborated with clients through weekly meetings, highlighted areas of success and areas for improvement
•Maintained strong partner and vendor relations
•Utilized the latest in technology tools (bid and tracked tools)
•Keptabreast of new product innovations

Manager-On-Duty

Mattress Firm

Jul 2018 - Apr 2020 (1 year 10 months)

- Achieved 138% of goal for the Labor Day 2019 Weekend sale at a low-
volume store and propelled it to third place in the district in terms of percent-to- budget, year-on-year sales beating the previous year's sales
- Provided exceptional customer service and drove sales by executing
Mattress Firm’s exclusive Buying Process
Maintained awareness of competitor’s advertisements and services offered
- Participated in assigned training and development initiatives to remain
current on products, offerings and programs
Assisted the management team to ensure the store is properly merchandised and the correct sale is displayed in store
- Followed opening and closing procedures and balance books
Performe

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Digital Marketing Intern

Vyral Marketing

Jun 2018 - Oct 2018 (5 months)

- At Vyral Marketing School, interns learn and develop their digital marketing skills following a curriculum that includes but not limited to SEO, Google Ads, Facebook Ads, Photoshop, landing page creation, ad copy, and more.
- The purpose of this program is to train and mentor passionate digital marketers who want to learn and provide top-notch digital marketing work to clients. The program occurs for one hour, four times a week between 7-8 AM PST via remote conferencing.
- Grow digital marketing skills, such as SEO, Google Ads, Facebook ads,
email marketing, ad copy, Adobe Photoshop, marketing strategy, landing
pages, web design, copywriting, video editing, and more

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SEM Intern

Lab 916

Jun 2018 - Aug 2018 (3 months)

- As the SEM Intern, I worked to contribute to the marketing efforts by:
Setup Google, Facebook, and Amazon campaigns
•Researched keywords and with tools such as SEMRush, Google Keyword Planner, Merchant Words, and Junglescout
- Optimized ad campaigns by utilizing analytical tools such as Google Analytics, Teikametrics, etc.
Translated the Lab 916 website from English to Chinese

Digital Marketing Apprentice

Coop

Feb 2018 - Jun 2018 (5 months)

COOP (Koh-Op) is a non-profit, Google-funded organization that instructs digital marketing skills such as SEM, SEO, Excel, and other skills to apprentices and provides important soft skills such as resume building, Linkedin enhancements, and building networks. At COOP, my tasks include:
•Surveying metrics and key performance indicators such as bounce rates, conversion rates, and campaign budgets through Google AdWords and Analytics
•Buildingstrategic recommendations by using Pivot Tables and VLookup to organize large sets of raw sales data
•PerformingSEO audits in order to maximize user reach and engagement for multiple sites
•Establishingdigital marketing skills in SEM, Paid Social and Media Planning through hands-o

Manager Trainee

Hertz

Mar 2017 - Feb 2018 (1 year)

As a manager trainee and customer service representative, I upheld the highest standards in providing customer service, responded and interacted with employees and clients in a courteous, helpful manner, and strived to maintain the Hertz brand. I sold over $15,000 worth of optional goods, services, and upgrades. My tasks included but not limited:
•Providedexcellent customer service
•Soldand consulted customers on Hertz's various services, goods, and upgrades
•Transportedcustomers and vehicles between locations in a professional and safe manner
•Answeredphone calls and promptly problem-solving customer inquiries, issues, and questions
•Filledout and submitted vehicle claims reports and other backend items

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Client Relations Specialist

Senior Advantage Association

Aug 2016 - Mar 2017 (8 months)

Senior Advantage Association is a San Francisco-based mortgage company that specializes in the Federally-backed Home Equity Conversion Mortgage (HECM)-commonly known as the reverse mortgage. Our aim is to help senior citizens retire more comfortably and securely.
•Cold-calledan average of 400 clients daily
•Setupappointments with potential clients for Federal Housing Administration Home Equity Conversion Mortgages
•Maintainedrelations with interested clients
•Signedtwo loans that produced thousands in profit
•Providedcourteous, meaningful customers service to clients

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Foreign English Teacher

JET Language School

Mar 2015 - Jul 2016 (1 year 5 months)

JET Language School is a local, after-school English instruction school located in Tainan City, Taiwan. I worked as the primary international English teacher.
•InstructedEnglish to 1st to 7th grade Taiwanese students in English language classes
•Managedsmall and large groups from 4 to 30 students in size
•Adaptedmanagement and teaching approaches to suit various ages and personalities
•Effectivelysolved cross-cultural and language differences in communicating with other staff and students
•Developedstimulating and interactive exercises for improving reading, writing and listening skills
•Facilitateddiscussions aimed at enhancing students' language skills and developing maturity
•Contributedto curric

Office Assistant

National Cheng Kung University

Feb 2013 - Jun 2014 (1 year 5 months)

Assisted the IMBA office in daily administrative duties.
•Collaboratedwith school employees in helping international students problem solve university-related issues and tasks.
•Answered telephone calls and assist professors as needed

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English Teacher

KOJEN English Centers

Feb 2012 - Mar 2013 (1 year 2 months)

Instructed English to children and teenagers in classrooms with 10-16 students
•Gradedhomework and tests for students
•Monitoredindividual student progress and learning
•Actedas an educational resource for students

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English Instructor

Global Village Language Schools

Sep 2011 - Nov 2011 (3 months)

Instructed English grammar, reading, and conversational skills to students
•Coordinatedteaching plans to prepare for instruction
•Primarily taught high school and adult pupils

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Sales Representative

Aerodyne Inc.

Jan 2011 - Aug 2011 (8 months)

Cold called hundreds of potential customers in order to set up an appointment to demonstrate the Rainbow vacuum
•Canvassedwhole neighborhoods by walking door-to-door to seek out potential customers
•Demonstratedthe rainbow vacuum machine in the homes of customers
•Managedand followed-up with customers post-sale

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International Trade Assistant

United States Commercial Service

Oct 2009 - Apr 2010 (7 months)

Facilitated communication between the Director and business clients
•Researchedinternational trade information, such as tariffs, import/export forms, and other information
•Producedprofessional emails and made calls in assisting clients
•Organizedtrade events involving business owners, trade specialists and the Director
•Conductedcountry marketing through different media

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International Trade Researcher

Far Northern California CITD

Oct 2009 - Apr 2010 (7 months)

Facilitated communication between the Director and business clients
•Researchedinternational trade information relevant to California business needs
•Producedprofessional emails and made calls to assist clients
•Organizedtrade events involving business owners, trade specialists and the Director
•Conductedcountry marketing through different media such as PowerPoints, emails, and live-in presentations

Jonathan Shay

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Jonathan Shay