Ivanna Moreno

Media & portafolio analyst

alpina

Jan 2022 - Current (3 years 5 months)

- Marketing transversal role focused on results, kp is and performance. In charge of supporting all brands to meet their kp is, working together with the media agency, providing the right media mix and following up every campaign - Responsible of leading every endo marketing campaign (planning, execution and results). Marketing budget and spend followup. - Project manager of a media modeling mix tool that has been in development during 2022 and which aims to provide helpful insights to determine the right media mix and the required media investment for each brand.

Account manager

Publicis Media

Sep 2020 - Jan 2022 (1 year 5 months)

- I was in charge of implementing, analyzing and optimizing digital marketing campaigns for American brands on Search and Social platforms. I worked with brands such as REI, Simon Malls, Pizza Hut, Denny's and AbbVie. - I created insights and generated reports to understand the campaigns' performance and achieve better KPIs, communicating constantly with the US team. I worked with platforms as SA360, Bing, Facebook, Twitter, Reddit and Snapchat Ads Manager.

Trade marketing intern

Bavaria

Jan 2019 - Jul 2019 (7 months)

- I was in charge of buying and distributing point of sales material required for the company's national events. Among these events is "El Carnaval de Barranquilla" and "La Feria de las Flores". - I was responsible of ensure suppliers compliance in terms of delivery time and quality of the elements demanded. Additionally, I was in charge of managing the process of payment to suppliers.

G

Entrepeneur

GuiltyPleasuresCol

Jan 2015 - Current (10 years 5 months)

- I've built a food-lovers' community, sharing my recommendations in restaurants and recipes. - A project that started through Instagram (+44K Followers), but is now expanding to TikTok (+100K Followers). Worked with brands like Smirnoff, Nutella, Cerveza Andina, Bailey's; amongst others.

Ivanna Moreno

About

Detail

Timeline

Résumé

Languages:

Ivanna's behavioral traits
Ivanna's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.