Juan Diego Morales Head of Growth Marketing and Sales

Head of Customer Acquisition and Retention

Chiper SAS

Nov 2022 - Jan 2023 (3 months)

Leader of the user acquisition and retention area for Mexico. •Management of the sales force (sales developers, supervisors and zone leaders). •Planning, development and execution of strategies for the area. Main monthly measurement indicators: •CAC •Productivity per agent •Growth in orders

Head of Growth Marketing and Sales

Alima (YC W22)

Feb 2022 - Nov 2022 (10 months)

Leader of the Growth Marketing and Sales teams. •Development of branding and awareness strategies, planning, execution and tracking of campaigns for B2B lead generation, acquisition, retention and reactivation of users. •Leadership of the Business Development team, management of partnerships and corporate deals. •Strategic development of the commercial business plan. •Data analysis, definition of growth targets and CAC, monthly budget management. Top Achievements: •8X GMV growth in 8 months. •10X Acquisition of new users in 8 months. •Recruitment and leadership of current sales team (SDR's. Supervisors and KAM's).

Sales and Marketing Advisor (Musketeer)

Red Bull

May 2017 - Jun 2019 (2 years 2 months)

On Trade Brand ambassador. •Maintenance and construction of the brand image at key points of the city. •Development of long-term partnerships and commercial agreements. •Development of consumption strategies, activation's and different types of events, knowledge of the On Premise industry, trends and new opportunities. •Business Development and strategies to boost sales and Marketing initiatives. Top Achievements: •Exceed monthly sales quota by 120% for 6 months on a row. •Effective deal closing and exclusivity with the largest LGBT bar in Latin America - Theatron. •Brand, sales and Bar Staff Training for up to 4500 employees in 2 years. Additional experience:

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Senior Sales Strategy Manager

Growth Lead Restaurants

Consultant and advisor of the gastronomic market in Bogota and Medellin. •Planning, execution and tracking of Growth Marketing Strategies. •Identification and segmentation of potential B2B and B2C users, integral development of the sales process with a high performance culture. •Scope and identification of opportunities for the optimization of sales and commercial relations with the allies. •Data analysis. Top Achievements: •Effective deal closing and exclusivity with one of the largest gastronomic groups in Medellin - Grupo Parmessano •Growth of the assigned commercial portfolio in GMV from $800K USD to $1.8M USD in 6 months. •Planning, execution and launching of the first Online Gastronomic Festival in Colombia led by Rappi (Burge

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Growth Marketing Manager

LATAM, Laika App

Growth Marketing Manager LATAM (CO,MX,CL) •Leader of the areas of Brand, Business Intelligence, CRM, Digital Marketing, Loyalty and Business Development. •Structure and definition of global growth marketing campaigns (off and online). •Strategic planning for retention, acquisition and reactivation of users. •Leader of the expansion team LATAM (City Managers). Top Achievements: •Development of successful strategies supported by relevant data for all areas of the company. •Collaborative work with the different areas involved with the Series Funding: A ($7M USD) and B ($48M USD). •Up to 15X GMV and User ACQ Growth in 1 year.

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Account Executive Jr

Radisson ar Hotel Bogotá Airport

Account Manager

Despegar.com

Account Manager

atrapalo.com

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Manager

Tea Connection

Juan Diego Morales

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