Montserrat Ramírez Abad

Media Lead

Valtech

Jan 2021 - Current (4 years 6 months)

V

Head of Media Performance

ValtechHeadways

Jul 2019 - Dec 2020 (1 year 6 months)

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Media Specialist

Headways Media

Mar 2017 - Jul 2019 (2 years 5 months)

Metrics & Media Coordinator

Nurun

Feb 2016 - Mar 2017 (1 year 2 months)

*Participate and identify business opportunities. *Standardization and development of products and services for the area. *Generation and delivery of Google Analytics, eMailing and Apps reports. *Crossing information between analytical tools. *Executive reports and analytical studies. *Configuration and generation trackings. *Setup Google Analytics dashboards. *Review of Google Analytics implementation. *Generate SEO strategies according to the nature of the developments and goals. *Benchmarks and competitor analysis. *Interpretation of data for strategic proposals *Identifying trends and forecasting business opportunities online. *Generation of proposed strategies for New Business and upselling (analytics, SEO and media) *Presentation of s

Web Analyst & SEO

Nurun

Nov 2014 - Feb 2016 (1 year 4 months)

*Analysis and monitoring of web platforms. *Crossing information between analytical tools. *Executive reports of analytical studies. *Keyword research for implementation in SEM-SEO strategies. *Monitoring SEM and SEO strategies *Setup Google Analytics dashboards. *Configuration and generation campaign tracking. *Mailing statistics analysis *Metadata settings *CMS content load. *SEO content curation. *Report generation of organic ranking. *Feedback to collaborate with the areas of SMO, IT, Media and Client Service

E

Difusión y Mercadotecnia

Escuela Jacobea de Posgrado

Nov 2012 - Aug 2014 (1 year 10 months)

* Design and implementation of online sales strategies. * Development of online advertising campaigns (Facebook Ads, Google Adwords, LinkedIn Ads) and traditional media. * Content creation and management of institutional social media. * Direct contact with potential customers and sales efforts. * Media Planning. * Public relations with the different audiences of the organization. *Client service.

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Community Manager and SEO

Not Just SEO

Feb 2012 - Jun 2012 (5 months)

* Online strategy of the brands represented, * Communication with users of different groups and communities. * Monitoring online conversations and active participation. * Generation of optimized content, publishing in different channels (blog, social networks, etc.) to communicate properly benefits of the product or service. * Periodic reports of progress in social networking and SEO.

F

Auxiliar del Area de Comunicación y RRPP del PUAE

Fundación UV AC

Feb 2011 - Aug 2011 (7 months)

* Support for external communication activities * Management of Social Media of "Programa Universitario de Apoyo al Empleo"

Montserrat Ramírez Abad

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Montserrat's behavioral traits
Montserrat's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.