Monica Gonzalez-Urban Regional Marketing Manager

International Marketing Operations Interim

Class

Nov 2022 - Feb 2023 (4 months)

Demand Generation Marketing Manager LAC

Class

Nov 2021 - Feb 2023 (1 year 4 months)

- Supporting Class as a new Edtech startup entrant in Latin America and Caribbean. Leading the establishment and growth plans for marketing and communications strategies. - Define, plan and execute marketing programs, campaigns, channel marketing and digital events to boost awareness, drive demand, and accelerate business as part of the international expansion. - Working cross-functionality across corporate marketing departments from USA and LAC team.

Digital Marketing Manager Mexico

CM.com

Mar 2021 - Nov 2021 (9 months)

- Define, plan and execute marketing programs, campaigns, and digital events to boost awareness, drive demand, and accelerate business to support CM .com as a new entrant CPaaS startup in Mexico. - Drive demand generation programs for lead acquisition and nurturing campaigns. Manage local website (SEO & SEM), content development localizations. - Working cross-functionality across global marketing departments from Netherlands HQ marketing, product marketing, and North America team.

Marketing Manager Mexico and Central America

LexisNexis Risk Solutions

Feb 2020 - Mar 2021 (1 year 2 months)

- (Previously @Emailage a LexisNexis Risk Solutions company) Execution of marketing programs to drive awareness, create demand and foster customer retention for our solutions across Mexico and Central America. - Management activities as lead generation, content development and promotion, go to market, event experiences and marketing communications to achieve revenue and profit targets for assigned solutions.

Field Marketing Manager Latin America

CrowdStrike

Feb 2017 - Feb 2019 (2 years 1 month)

- Supporting CrowdStrike as a new cybersecurity startup entrant in Latin America markets. Leading the establishment and growth plans for marketing and communications strategies in the region. - Define, plan and execute direct and digital marketing programs, campaigns and events to drive demand and accelerate business in Latin America. Organize corporate events for brand promotion and positioning in the region. - Events planning, management and other event related activities. Working cross-functionality across all marketing departments from corporate marketing, channel marketing, PR team and worldwide organizations for Spanish speaking audience. - Develop demand generation programs for lead acquisition and nurturing campaigns with a contribu

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Marketing Manager Latin America

CitiXsys - iVend Retail

Mar 2015 - Feb 2017 (2 years)

- Develop direct and digital marketing strategies for Latin America audience, including web marketing strategy SEO, google adwords, digital marketing communication methodology, new product launch and promotion, tradeshows and seminars. - CRM management and database building/enhancement for monitoring leads. Create brand awareness strategies to position the company, road shows and seminars organizations plus PR media agency activities. - Demand generation tactics to generate leads and product portfolio knowledge globally with a contribution of 10% of annual revenue in the region - Manage of local website, content development productions and social media management of LinkedIn and twitter.

Field Marketing Manager Latin America

TEKTRONIX

Mar 2012 - Oct 2014 (2 years 8 months)

Developed marketing plan based on corporate advice pack in alignment with sale priorities returning demonstrable revenue of 21% from marketing activities, share gains and customer/partner engagement in the region. Develop marketing campaigns to position company's brand in Spanish speaking markets. Demand generation tactics in vertical markets for the short long term, creating a strategic partnership with global business partners and customers. Management of local marketing team doing telemarketing, lead generation, database acquisition and customer service.

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Marketing Manager Services

HPI

Jan 2011 - Jan 2012 (1 year 1 month)

Customize worldwide strategies and plans based on local market research and customer needs in Mexico. Direct relation with cross-functional, cross organizational teams in corporate. Social media management of LinkedIn and twitter. Co-marketing campaigns creating a strategic partnership with global business partners and customers.

Marketing and Communications Jr. Manager

Texas Instruments

Jun 2009 - Jan 2011 (1 year 8 months)

Development of annual direct and digital marketing plan and customized campaigns for the local market. Brand positioning strategies with channels/ distributors and end customers. Website content development for spanish speaking user.sEvents execution and coordination among strategic partners to generate demand for the company, symposium, exhibitions and trade shows getting 12% of marketing contribution mainly from website purchases. Community management of Facebook and Twitter accounts. University program coordination in the region influencing decision makers in the academia to drive sales and brand positioning at the curriculas.

Marketing Coodinator and Executive Assistant Central America

Novo Nordisk

Jun 2006 - Jul 2008 (2 years 2 months)

International events organization, tradeshows and conventions in Panama, Costa Rica, Dominican Republic, Colombia and Cuba for channels and end customers. Negotiation and coordination with local vendors and agencies at every location to maximize budget investment and satisfaction of our channels. Content development for educational and advertising campaigns and materials in English and Spanish from translation, design, printing. Management of sales reports from IMS in the region.

Account Executive Latin America from Intel Inside

Intel Corporation

Jan 2005 - Jan 2006 (1 year 1 month)

Management and execution of the annual regional media for spanish speaking audience. Strategic alignment with Intel and Microsoft to develop co-marketing activities to increase brand awareness and positioning exclusively for Dell Latin America. Monitoring and budget administration of specific tactics such as direct mail, catalogues, expositions, newspapers, magazines, radio and TV media to get the maximum reimbursement of brands whilst reducing investment by 50%. Engaged global brands to support regional branches and executes on time.

Program Specialist Intel Inside Latin America

Intel Corporation

Jan 2002 - Jan 2005 (3 years 1 month)

Regional advisor of co-funded worldwide branding program with global customers. Monitoring and approval of marketing tactics as material as collaterals, printing, radio, TV, events to in compliance with program guidelines. Engagement with regional advertising companies to produce and execute campaigns on time to get 70% of reimbursement of media plan. Starting as an assistant providing support to channel marketing director to execute marketing plan and generate leads increasing the number of existing customers 2x. Database management of existing customers in the region.

Monica Gonzalez-Urban

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Monica Gonzalez-Urban