Mônica Cabrera Peixe
About
Detail
UX Writing | Content Design & Strategy | Localização de Conteúdo | Design Conversacional | Processos E2E
State of São Paulo, Brazil
Résumé
Jobs
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Content Ops SpecialistPfizerMay 2025 - Current (1 year 3 months)I am responsible for monitoring material reuse rates and tracking cost savings across business units, as well as ensuring compliance with production pipeline SLAs. I also lead the development of writing and design teams by delivering training initiatives and upskilling workshops. To ensure consistently high-quality deliverables, I conduct strategic reviews to enforce Best Practices, define processes aligned with Global teams, and implement automation solutions that accelerate asset validation and data analysis. In addition, I lead Scrum ceremonies and act as a strategic partner to coordination and management, Client Services, and other Pfizer stakeholders. I also oversee and evaluate the use of artificial intelligence to enhance delivera- Senior UX WriterAtentoFeb 2025 - May 2025 (4 months)UX Writer outsourced by Pasquali Consulting. I initiated the process of automating content delivery, promoting integration between platforms with the development team and reducing procedural failures in UX deliveries. I developed a knowledge repository, providing access to the results of qualitative and quantitative research, reducing rework with studies and streamlining decision-making. Likewise, I established standard metrics to validate and monitor projects implemented by UX. I co-created the blueprint for the Knowledge Assistant tool, providing visibility into the journey of different user profiles and facilitating decision-making by leadership. I conceived the ops proposal to expand writing best practices beyond the directorate and sup
- Senior UX WriterBradescoNov 2024 - Jan 2025 (3 months)UX Writer outsourced by Zuri. I was allocated to the Bradesco Global Solutions village, a financial transaction platform for corporate clients (companies with high annual revenue). My focus was on delivering results for 3 different squads, through the following activities: - strategic writing to optimize the experience on the platform - transcreation and localization of texts from Portuguese (pt-BR) to English (en-US) and Spanish (esp-LATAM) - attendance at alignment agendas to map "unhappy paths" - proposition of improvements in the journey of mine and adjacent squads
- Senior UX WriterGrupo BoticárioSep 2021 - Mar 2024 (2 years 7 months)Developed the autonomy of partner teams to produce content focused on UX and of technical teams to manage chatbots. Simplified the conversational design of B2B chatbots, reducing support calls and increasing NPS. Promoted content and architecture adjustments to shorten the purchasing journey in e-commerce and marketplace. Implemented solutions to reduce UX Writing requests and gain scalability with demand management. Improved accessibility and inclusion rates in e-commerce content. Increased adherence to research invitations and contributed with the volume reduction of calls to CSCs.
- UX Writer SêniorGrupo BoticárioSep 2021 - Mar 2024 (2 years 7 months)Desenvolvi a autonomia dos times parceiros para produção de conteúdo focado em UX e dos times técnicos para a gestão de chatbots. Simplifiquei o design conversacional dos chatbots B2B, diminuindo o acionamento ao suporte e aumentando o NPS. Promovi ajustes de conteúdo e arquitetura para encurtar a jornada de compra no e-commerce e marketplace. Implementei soluções para diminuir acionamentos de UX Writing, ganhar escalabilidade na gestão de demandas. Melhorei os índices de acessibilidade e inclusão no conteúdo do e-commerce. Fomentei aumento da aderência aos convites de pesquisa e contribui para a diminuição do volume de acionamento aos SACs.
- UX Writer & Content Chapter LeaderDigibeeJan 2020 - Sep 2021 (1 year 9 months)Made improvements that increased satisfaction levels with technical articles, increased the volume of access to content and reduced support calls. Developed the autonomy of technical teams to produce content in order to gain scalability in the UX Writing area. Also increased satisfaction levels for English articles due to content localization. Generated a technical content sharing format that increased customer engagement in product launches.
- UX Content AnalystDecolarOct 2018 - Jan 2020 (1 year 4 months)Increased content consumption rates in e-commerce due to localization, reduced cases of translation errors in e-commerce, standardized the delivery of content in Portuguese, English and Spanish, contributing to SLA improvement of the Content team and to gain autonomy for partner teams to produce general content.
Education
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- Postgraduate Degree, User ExperiencePontifícia Universidade Católica do Rio Grande do SulFeb 2024 - May 2025 (1 year 4 months)
- Postgraduate Degree, User ExperiencePUCRS Pontifícia Universidade Católica do Rio Grande do SulJan 2024 - Dec 2025 (2 years)
- Pós-graduação, Inteligência de MercadoFIA Fundação Instituto de AdministraçãoJan 2015 - Dec 2016 (2 years)
- Bacharelado, Comunicação SocialESPM Escola Superior de Propaganda e MarketingJan 2007 - Dec 2011 (5 years)
- EGraduate Degree, Social CommunicationESPM Escola Superior de Propaganda e MarketingJan 2007 - Jan 2011 (4 years 1 month)