Monica Andrea Rengifo Zamora
About
Detail
Project Management & Talent Operations, Stakeholder Leadership & Process Optimization
New Jersey, United States
Résumé
Jobs
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Project & Talent Management SpecialistRealUp MediaAug 2023 - May 2025 (1 year 10 months)• Managed end-to-end project execution for influencer campaigns, managing scouting, onboarding of key personnel, negotiations, and talent coordination for 20+ content creators per campaign. • Administered budget allocation and payments for 100+ talents and vendors. • Coordinated and facilitated 200 product deliveries for PR campaigns in different cities. • Developed performance tracking reports to analyze campaign effectiveness and optimize future strategies.- FBrand Partnership Manager & Live Event CoordinatorFluency LabFeb 2023 - Jun 2023 (5 months)• Oversaw 10+ weekly talent acquisition and training for TikTok Live LATAM Project. • Orchestrated five cross-regional live events per week, fostering collaboration between influencers. • Followed up on KPI to track daily, weekly, and monthly objectives for streamers, aligning with platform goals.
- NDigital Engagement & Content Operations SpecialistNativos DigitalesDec 2021 - Mar 2024 (2 years 4 months)• Managed real-time audience engagement, ensuring seamless interaction across platforms through inbox and comment moderation. • Led content programming & curation, developing strategic storytelling for brand presence. • Oversaw live-stream moderation, facilitating smooth execution and ensuring brand alignment during cultural events.
- PR & Campaign StrategistClout Central de InfluenciadoresNov 2021 - Dec 2022 (1 year 2 months)• Improved negotiations between content creators and clients, increasing agency revenue by 50%. • Executed 5+ fast-paced campaigns (1–5 days each), coordinating cross-functional teams to ensure timely delivery. • Contributed to two successful agency pitches by presenting a strategic budget that reduced CPR from 5% to 3%
- Influencer Campaign ManagerReprise DigitalFeb 2021 - Nov 2021 (10 months)• Directed project lifecycle management for influencer campaigns, consistently securing a minimum 20% revenue margin for the agency. • Spearheaded strategy development, supporting creative concept development, scripting, and content execution for 30+ campaigns. • Organized cross-functional collaboration between the teams and stakeholders. • Led three simultaneous projects of four months duration, with a total of 45 influencers, increasing the client's reach by 18%.
- FSocial Media & Digital Campaign StrategistFalcom Imagen ComunicacionesMay 2020 - Sep 2020 (5 months)• Designed and executed monthly content strategies to enhance audience engagement for humanitarian initiatives (Tu Causa Es Mi Causa & ACNUR). • Managed paid advertising campaigns on Meta, optimizing budget allocation and performance tracking. • Developed comprehensive content calendars, ensuring strategic alignment with campaign objectives. • Led community engagement & audience monitoring, ensuring brand consistency across digital touchpoints.
- Social Media & Content Operations CoordinatorPlay GroupFeb 2019 - May 2020 (1 year 4 months)• Designed and implemented monthly content strategies, ensuring alignment with brand objectives. • Managed content scheduling & performance tracking, optimizing audience engagement across platforms. • Oversaw community moderation & digital interactions, fostering brand credibility and user retention. • Supported photography & audiovisual content creation, ensuring high-quality deliverables for campaigns. • Collaborated with multi-brand accounts including Cyberdays, Grupo Lar, Instituto Confucio PUCP, Columbia Instituto, Cyberdays, Plaza Click, and more.
- Social Media ManagerMarketing AlternoOct 2018 - Jan 2019 (4 months)• Led content planning & execution, curating high-performing content calendars tailored to brand needs. • Monitored and analyzed audience engagement metrics, ensuring strategic optimization of digital presence. • Managed community interactions and social listening, enhancing audience relationship-building efforts. • Developed targeted digital strategies for brands including Monark, Giant Perú, and Cassinelli.
- NCommunity Manager InternNativos DigitalesJun 2018 - Sep 2018 (4 months)• Monitored and managed audience interactions, ensuring brand consistency across digital platforms. • Assisted in content ideation and planning, contributing creative insights for monthly content calendars. • Supported social engagement strategies, fostering meaningful connections with the audience. Account: Instituto Británico
Education
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- Google Project ManagementCourseraApr 2025 - Current (1 year 3 months)Skills: Project management · Coordinación de proyectos · Metodologías Agile y Waterfall
- Storytelling - Redacción Creativa para PublicidadBrother Lima Escuela de CreativosJan 2018 - Dec 2018 (1 year)
- Dirección de ArteBrother Lima Escuela de CreativosJan 2018 - Dec 2018 (1 year)
- MCommunity ManagerMott Centro de Especialización DigitalJan 2016 - Dec 2016 (1 year)
- Comunicación IntegralISIL Aprende HaciendoJan 2015 - Dec 2019 (5 years)