Monica Andrea Rengifo Zamora Project Management & Talent Operations,

Project & Talent Management Specialist

RealUp Media

Aug 2023 - May 2025 (1 year 10 months)

• Managed end-to-end project execution for influencer campaigns, managing scouting, onboarding of key personnel, negotiations, and talent coordination for 20+ content creators per campaign.
• Administered budget allocation and payments for 100+ talents and vendors.
• Coordinated and facilitated 200 product deliveries for PR campaigns in different cities.
• Developed performance tracking reports to analyze campaign effectiveness and optimize future strategies.

F

Brand Partnership Manager & Live Event Coordinator

Fluency Lab

Feb 2023 - Jun 2023 (5 months)

• Oversaw 10+ weekly talent acquisition and training for TikTok Live LATAM Project.
• Orchestrated five cross-regional live events per week, fostering collaboration between influencers.
• Followed up on KPI to track daily, weekly, and monthly objectives for streamers, aligning with platform goals.

Digital Engagement & Content Operations Specialist

Nativos Digitales

Dec 2021 - Mar 2024 (2 years 4 months)

• Managed real-time audience engagement, ensuring seamless interaction across platforms through inbox and comment moderation.
• Led content programming & curation, developing strategic storytelling for brand presence.
• Oversaw live-stream moderation, facilitating smooth execution and ensuring brand alignment during cultural events.

PR & Campaign Strategist

Clout Central de Influenciadores

Nov 2021 - Dec 2022 (1 year 2 months)

• Improved negotiations between content creators and clients, increasing agency revenue by 50%.
• Executed 5+ fast-paced campaigns (1–5 days each), coordinating cross-functional teams to ensure timely delivery.
• Contributed to two successful agency pitches by presenting a strategic budget that reduced CPR from 5% to 3%

Influencer Campaign Manager

Reprise Digital

Feb 2021 - Nov 2021 (10 months)

• Directed project lifecycle management for influencer campaigns, consistently securing a minimum 20% revenue margin for the agency.
• Spearheaded strategy development, supporting creative concept development, scripting, and content execution for 30+ campaigns.
• Organized cross-functional collaboration between the teams and stakeholders.
• Led three simultaneous projects of four months duration, with a total of 45 influencers, increasing the client's reach by 18%.

Social Media & Digital Campaign Strategist

Falcom Imagen Comunicaciones

May 2020 - Sep 2020 (5 months)

• Designed and executed monthly content strategies to enhance audience engagement for humanitarian initiatives (Tu Causa Es Mi Causa & ACNUR).
• Managed paid advertising campaigns on Meta, optimizing budget allocation and performance tracking.
• Developed comprehensive content calendars, ensuring strategic alignment with campaign objectives.
• Led community engagement & audience monitoring, ensuring brand consistency across digital touchpoints.

Social Media & Content Operations Coordinator

Play Group

Feb 2019 - May 2020 (1 year 4 months)

• Designed and implemented monthly content strategies, ensuring alignment with brand objectives.
• Managed content scheduling & performance tracking, optimizing audience engagement across platforms.
• Oversaw community moderation & digital interactions, fostering brand credibility and user retention.
• Supported photography & audiovisual content creation, ensuring high-quality deliverables for campaigns.
• Collaborated with multi-brand accounts including Cyberdays, Grupo Lar, Instituto Confucio PUCP, Columbia Instituto, Cyberdays, Plaza Click, and more.

Social Media Manager

Marketing Alterno

Oct 2018 - Jan 2019 (4 months)

• Led content planning & execution, curating high-performing content calendars tailored to brand needs.
• Monitored and analyzed audience engagement metrics, ensuring strategic optimization of digital presence.
• Managed community interactions and social listening, enhancing audience relationship-building efforts.
• Developed targeted digital strategies for brands including Monark, Giant Perú, and Cassinelli.

Community Manager Intern

Nativos Digitales

Jun 2018 - Sep 2018 (4 months)

• Monitored and managed audience interactions, ensuring brand consistency across digital platforms.
• Assisted in content ideation and planning, contributing creative insights for monthly content calendars.
• Supported social engagement strategies, fostering meaningful connections with the audience.

Account: Instituto Británico

Monica Andrea Rengifo Zamora

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Monica Andrea Rengifo Zamora

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