Monica Avinami

Monica Avinami  new_releases

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CMO
Florida, United States

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Jobs verified_user 0% verified
  • Lancaster House Hotel
    Marketing Director-Lancaster House Hotel
    Lancaster House Hotel
    Mar 2007 - Current (18 years 6 months)
    https://www.lancasterhouse.com.co/ Lancaster House began operations in August 1996 and since April 2001, it has been managed by Corphoteles Ltda. In its more than 24 years of experience in the market, Lancaster House Suites and Events has gone through four major stages of renovation and expansion. In addition, our staff is continuously trained to ensure guest satisfaction. We want your experience with us to be pleasant, that you feel that providing a personalized service is essential for us and that you make us your first choice for lodging or holding events in Bogotá. Lancaster House has been certified by the SGS audit firm and the National Ministry of Tourism with the 4-star category and the Sol Muisca seal of quality.
  • Lancaster House Hotel
    Co-Owner
    Lancaster House Hotel
    Mar 2007 - Current (18 years 6 months)
    Developed and implemented marketing, operational procedures and quality standards in order to obtain externally audited standard certifications in Colombia for Hotel Industries.
  • B
    Marketing Director
    Bellota America
    Sep 1999 - Dec 2001 (2 years 4 months)
    Marketing Director, Hardware Tools Manufacturer and Distributor. Responsible for the annual Marketing Plan in the Americas, for departmental budget and staffing, and for product promotion for a $13M group. Increased revenues by 30% by identifying marketing opportunities and executing business plan. Conducted feasibility studies, recruited distributors, and managed international pricing policies. Developed bilingual marketing programs, designed brochures, conducted marketing campaigns and product launches, and managed Public Relations. In charge of focus groups development seeking to brainstorm optimal advertising campaigns contents to obtain greater impact and exposure. Organized participation at the Chicag
  • GrupoUno CTC
    Account Manager
    GrupoUno CTC
    Mar 1998 - Sep 1999 (1 year 7 months)
    Supported corporate image campaigns and media plans, copy writing, new product launches and other public relations strategies for High Tech companies such as Imation, Hewlett-Packard, PeopleSoft, and PictureTel in the Hispanic and Latin American markets achieving over 80% hits on the targeted media. Developed proposals for new clients. Garnered first-time exposure to Business, Health publications and daily newspapers for non High Tech clients like the Miami Medical Alliance in order to promote Miami as a Medical destination for Latin Americans. In charge of developing copy for advertising pieces, as well as other collateral materials, such us brochures, web sites, manuals, internal communications documents, as well as pro
  • F
    Commercial Director, Fresh Cut Flower Grower and Exporter
    FLORA INTERCONTINENTAL LTDA
    Jul 1993 - Jul 1998 (5 years 1 month)
    Coordinated exports from Colombia of over $3M in roses, representing 2% of total US market for two farms totaling 75 acres. Market distribution: 60% USA, 30% Europe, 10% South America. Developed new markets such as Canada, Chile, and Russia. Changed sales structure from 85% consignment to 60% FOB, while production tripled. Responsible for distribution of product to each client, analysis of monthly reports, feedback from clients, and sales statistics. Developed and implemented marketing plan. Developed and implemented Quality Control manual thus reducing claims by 90%. Responsible for Public Relations, including extensive travel to visit clients, creation of new bilingual brochure and participation in trade shows. Ma
Education verified_user 0% verified
  • University of Pennsylvania
    Bachelor of Arts International Relations
    University of Pennsylvania
    1991 - 1996 (5 years 1 month)